Job Description
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- Handle and develop the HoReCa channel business for the assigned territory.n
- Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.n
- Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.n
- Lead and manage field teams comprising Sales Officers and TSIs.n
- Drive primary sales, secondary sales, and collections as per business plans.n
- Identify and develop recent business opportunities and key accounts.n
- Introduce and promote Continental product range to prospective clients.n
- Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.n
- Monitor and manage ROI for trade activities and customer investments.n
- Ensure adherence to company flighting norms and commercial guidelines.n
- Track market trends, competitor activities, and customer requirements to drive business expansion.n

📌 Area Sales Manager (Raigarh)
🏢 CCL Products(India
📍 Raigarh