Job DescriptionPosition Overview
nWe are looking for a driven and relationship-focused Business Development professional to lead sales and growth initiatives
nwithin the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expand
nmarket presence.
nRoles & Responsibilities
n● Identify, prospect, and onboard new cafe, QSR, and HORECA clients within the assigned territory
n● Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams
n● Achieve monthly, quarterly, and annual sales targets for the cafe segment
n● Develop and execute territory-wise business development plans to grow market share
n● Conduct regular client visits, product demonstrations, and negotiations
n● Manage the complete sales cycle — lead generation, pitching, negotiation, closing, and after-sales support




n● Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery
n● Monitor competitor activity, market trends, and pricing within the cafe/HORECA space
n● Maintain accurate records of client interactions, sales pipeline, and forecasts (CRM/Excel)
n● Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives
n● Ensure high levels of customer satisfaction and repeat business through consistent engagement
nRequired Skills & Experience
n● 3–5 years of proven experience in cafe sales / HORECA / B2B field sales
n● Solid existing network within cafes, coffee chains, restaurants, or food service outlets is a plus
n● Excellent communication, negotiation, and relationship-building skills
n● Self-motivated with a target-driven approach and strong ownership mindset
n● Ability to travel extensively within the assigned territory
n● Proficiency in MS Office/Excel; CRM tool experience pr

📌 Business Development Executive (Sabarmati River)
🏢 ILEM JAPAN
📍 Sabarmati River