Job DescriptionJD for Manager – Media Planning & Buying:
nAbout Company
nOpusCDM is a Brand Development and Advertising firm based in Bangalore since 1999. We combine mainstream advertising and digital marketing, pure creative design-thinking and consulting. As a specialist brand development and marketing communications organisation, OpusCDM works with brands and businesses at different levels.
nSome of the brands we manage - Epson, Seiko, Grand Seiko, Bugatti, Simply Sofas, Astor Mueller,
nHands Carpets, etc.
nOur media division is called OrcaCDM, and Protocol10 is the digital marcom division involved in
nPerformance Marketing, Multi-Platform eRetailing and end customer fulfilment for global brands,
ncontent, campaign & platform development for brands in the online space, etc.
nPosition: Manager – Media Planning Buying
nHeading the functional role, we are looking for a strategic thinker with a love of media and
nadvertising. In this position, you would create, execute and manage successful media plans that
nsupport our clients' goals and financial restrictions.



You would also conduct market research and
ndata analysis to pinpoint target audiences and find effective advertising mediums, including emerging media, to reach them. You would also negotiate media costs and placements to ensure cost-effective campaigns with the highest return on investment. Proficient in using media planning tools and software and have a deep understanding of the advertising industry and its trends.
nResponsibilities:
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- Possess hands-on expertise in TV, OOH media, Print, and Radio.n
- Proficient in media planning tools like YUMI (TV Planning Tool), AIS (formerly AdEx), IRS, ABC, and other media research and measurement tools.n
- Understand Digital and emerging media trends, along with their role in the consumer journey.n
- Manage Media Planning, Buying, and Campaign Execution for brands.n
- Ensure timely invoicing of campaigns and maintain billing accuracy.n
- Tra

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