Job DescriptionJob Summary:
nWe are seeking an experienced and strategic Launch Planning Manager - Gastro to oversee the management of innovative pharmaceutical assets within Dr Reddy's newly launched Incubation cluster.
nThis individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of "Gastro"
nThe key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch.
nKey Responsibilities:
nInnovative Asset Product Strategy & Roadmap:
nDevelop and manage the product strategy and roadmap for an innovative asset(s).
nLead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for recent products.
nDefine product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D;, COE marketing, sales, medical affairs).
nEnsure alignment between product development efforts and overall company objectives.




nInnovative Asset Product Lifecycle Management:
nOversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the innovative asset.
nWork closely with R&D; and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch.
nDevelop and execute go-to-market strategies, including pricing, distribution, and market access plans.
nMonitor product performance and market feedback to make data-driven adjustments to product strategy and execution.
nCross-Functional Collaboration:
nLead cross-functional teams (marketing, R&D;, sales, COE, commercial excellence, regulatory, medical) to ensure cohesive product development and commercialization strategies.
nServe as the primary product champion, communicating product strategy and vision to internal teams, senior management,

📌 Launch Planning Manager (Maharashtra)
🏢 Dr. Reddy's Laboratories
📍 Maharashtra