Job DescriptionAbout the Role
nYAL is looking for a highly creative, culturally aware and strategically sharp Social Media Manager who understands that social media is more than a publishing channel—it is where a brand develops its personality.
nWe need someone who can transform everyday cultural moments, trends and conversations into memorable content. You should know what the internet is talking about, understand when a trend is worth joining and create communication that feels timely, original and unmistakably YAL.
nThis is not a role limited to scheduling posts. You will define how YAL speaks, reacts and remains relevant across digital platforms.
nKey Responsibilities
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- Develop and own YAL's social media strategy across Instagram, LinkedIn, X, YouTube and emerging platforms.n
- Create a distinctive, consistent and recognisable voice for YAL and its products.n
- Conceptualise culturally relevant campaigns, topical content, memes and platform-native formats.n
- Identify emerging trends and translate them into intelligent, timely brand communication.n




- Build content calendars while remaining agile enough to respond to real-time conversations.n
- Write compelling captions, scripts, campaign concepts and creative briefs.n
- Work closely with design, video, product, growth and leadership teams.n
- Lead social communication for product launches, partnerships, announcements and company milestones.n
- Build meaningful engagement through community conversations and creative responses.n
- Track reach, engagement, sentiment, shareability and community growth.n
- Use performance insights to continuously improve content and platform strategy.n
- Manage creators, agencies and production partners wherever required.n
- Establish processes for publishing, approvals, escalation and reputation management.n

nWhat are we looking for :
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- 4–7 years of experience managing social media for consumer technology, e-commerce, media, entertainment or cultur

📌 Social Media Manager (Hyderabad)
🏢 Yal
📍 Hyderabad