Job DescriptionJOB TITLE: Fashion Designer
nFUNCTIONAL AREA: Apparel Ethnic
nREPORTS TO: Category Head
nPosition's Objective: Drive creative excellence by leading concept evolution, trend analysis, and design development, ensuring seamless collaboration with cross-functional teams. Spearhead effective sampling, range development, and sourcing initiatives to deliver innovative, market-responsive fashion products.
nKEY RESPONSIBILITIES:
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- Concept Evolution & Trend Analysis:n
- To create concepts / Mood boards/ trend boards.n
- Visit exhibitions, museums and events related to Fashion, Art and Design fairs/ Markets to keep up-to-date on the latest fabrics/ silhouettes and garment trends.n
- Analysing trends in fabrics, colours and shapes- Through research/ internet/ in store surveys/ runways/ fashion weeks subscribing to channels/ magazines etc.n
- Identify target markets for designs, looking at factors such as age, gender, socioeconomic status, demography, competition and competitors.n
- To educate the store staff about the product and creating presentations for the same.n
nDesign Development :
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- To Communicate with Category Heads and team and with MRH or both in order to discuss design requirements.n
- Liaising closely with Sales, buying and Production teams on an ongoing basis to ensure the item suits the customer, market and price pointsn
- Creating artworks / sketches by hand or on computers- Sketch rough and detailed drawings of apparel or textiles, and write specifications such as techniques, colour schemes, construction, material types, accessory requirements and specific measurements requiredn
- Analyse sell thru reports to identify hits and misses.n
- Adapting existing designs for mass productionn
- Initial costing of the product.n
- Collaborate with other designers to coordinate special products and designs.n
nSampling & Range Development:
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- Planning and developing rangesn
- Direct and coordinate with Pattern Mast