Job DescriptionJob Description – Paid Ads Manager
nPosition: Paid Ads Manager
nDepartment: Digital Marketing
nLocation: Mohali Campus
nExperience: 4–6 Years
nPreferred: Immediate Joiner
nJob Summary
nWe are looking for a results-driven Paid Ads Manager to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have expertise in performance marketing, campaign optimization, lead generation, and data-driven decision-making to maximize ROI and achieve business objectives.
nKey Responsibilities
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- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube Ads.n
- Manage campaign budgets and improve performance through effective ROAS and CPL optimization.n
- Perform keyword research, audience segmentation, competitor analysis, and campaign strategy development.n
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other analytics tools.n




- Generate performance reports and provide actionable insights to improve campaign effectiveness.n
- Conduct A/B testing for ad creatives, landing pages, and campaign strategies.n
- Collaborate with content, creative, and marketing teams to develop high-performing campaigns.n
- Stay updated with the latest digital marketing trends, platform updates, and best practices.n

nRequired Skills
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- Hands-on experience in Google Ads and Meta Ads Manager.n
- Solid knowledge of GA4, GTM, Google Search Console, and conversion tracking.n
- Experience in remarketing, A/B testing, and campaign optimization.n
- Strong analytical and data interpretation skills.n
- Ability to monitor KPIs and optimize campaigns for lead generation and ROI.n
- Excellent communication and stakeholder management skills.n

nPreferred Qualifications
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- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.n
- Google Ads and Meta

📌 Paid Ads Manager (Nagar)
🏢 Chandigarh University - HR Department
📍 Nagar