Job DescriptionPaid Social Specialist
nLocation: Perungudi, Chennai (Work From Office)
nExperience: 2+ Years
nWork Timings: Monday to Friday | 02:00 PM – 12:00 AM IST
nAbout BigBoost AI
nBigBoost AI is a performance marketing agency helping global B2C brands scale through data-driven paid media, creative strategy, and analytics. We work with clients across the US, UK, Middle East, and India, delivering measurable business growth through high-performance campaigns.
nWebsite: https://bigboost.agency/
nAbout the Role
nWe are looking for a Paid Social Specialist with solid execution capabilities in Meta Ads to manage and optimize campaigns for US & UK B2C clients. This is an execution-focused role where attention to detail, analytical thinking, and client communication are equally important.
nWhat You'll Do
n• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
n• Monitor campaign performance and implement optimization strategies to improve ROAS, CPA, CAC, and conversion volume.
n• Build campaign structures, audience strategies,



retargeting funnels, budget allocation, creative testing, and scaling strategies.
n• Collaborate with the creative team by providing actionable insights on ad creatives, copy, and performance trends.
n• Build performance reports and present campaign insights to clients.
n• Work closely with creative, analytics, and account management teams to drive campaign success.
n• Independently manage day-to-day campaign execution while communicating confidently with US & UK clients.
nWhat We're Looking For
n• 2+ years of hands-on experience in Meta Ads within a performance marketing agency.
n• Experience managing B2C paid social campaigns for US and/or UK markets.
n• Strong understanding of Meta Ads Manager, Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and Looker Studio.
n• Experience in audience building, campaign scaling, A/B testing, attribution analysis, and performance optimization.

📌 Paid Social Specialist (Chennai)
🏢 BigBoost AI
📍 Chennai