Job DescriptionRole Summary The Chief Sales Officer is responsible for driving revenue growth, market penetration, and customer acquisition across all business lines — chit funds, insurance broking, mutual fund distribution, and credit solutions. The CSO builds and leads a high-performing, multi-vertical sales organization, sets the group's sales strategy, and works closely with product, operations,compliance, and business heads to ensure sustainable, compliant growth. Key Responsibilities Strategy & Leadership • Define and execute the group-wide sales strategy, annual sales plans, and revenue targets across all four verticals. • Build, lead, and mentor a multi-layered sales organization — regional/branch sales heads, team leaders, and frontline sales/relationship managers. • Design incentive structures, sales contests, and performance management frameworks to drive productivity. • Represent the sales function on the group leadership team and report performance to the MD/CEO and Board. Vertical-Specific Sales Ownership • Chit Funds: Drive recent subscriber enrolment, group formation,



and branch-level collections targets. • Insurance Broking: Grow life, health, and general insurance policy sales; strengthen insurer partnerships and persistency. • Mutual Fund Distribution: Expand AUM, SIP book, and client folios; deepen advisor/RM-led distribution. • Credit Solutions: Drive loan sourcing and disbursement volumes while maintaining sound portfolio quality. Cross-Sell & Customer Lifecycle • Build cross-sell and up-sell pathways across the four verticals to maximize customer lifetime value. • Establish a unified customer database and referral system across business lines. • Champion customer experience, retention, and Net Promoter Score improvement initiatives. Market & Channel Development • Identify new markets, branches, and channel partnerships (agents, DSAs, brokers, digital channels) for expansion. • Track competitor activity, pricing, and market trends to keep company'

📌 Chief Sales Officer (Athiyur)
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