Job DescriptionSales Executive – Lighting
nField Sales | General Trade
nFunction: Sales – General Trade
nDivision: Lighting
nExperience: 3–5 Years
nEducation: Graduate (Any Discipline)
nCTC Band: As per the market standards
nReporting To: Area Sales Manager (ASM)
nAbout Sturlite
nSturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India
nWe are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.
nROLE PURPOSE
nThe Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network,



driving secondary sales, and ensuring consistent brand availability and visibility across channels.
nKEY RESPONSIBILITIES
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- Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basisn
- Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partnersn
- Conduct regular market coverage across assigned towns and ensure adequate product availability and displayn
- Execute trade schemes, promotions, and discount programs effectively at the counter leveln
- Track competition activity (pricing, schemes, new launches) and report insights to the ASMn
- Manage outstanding collections and ensure adherence to credit norms with channel partnersn
- Submit daily call reports, sales reports, and market feedback through prescribed reporting systemsn
- Maintain solid relationships with electricians, contract

📌 Sales Executive (Kurnool)
🏢 Sturlite India
📍 Kurnool