Job DescriptionRole Objective:
nThe Role (Events & Experiences) will be responsible for ideating, conceptualising, curating and executing high-quality events at UB City. The role focuses on strengthening existing event IPs while creating new signature IPs that enhance footfall, engagement and brand positioning.
nKey Result Areas (KRA) – Events & Experiences
n1. Event Ideation & Conceptualisation
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- Ideate, conceptualise, and design high-quality experiential events aligned with UB City's brand positioning and target audience.n
- Develop innovative event formats and engagement ideas to enhance footfall and brand recall.n
- Identify trends in lifestyle, luxury, art, culture, fashion, food & entertainment to create relevant and aspirational experiences.n

n2. IP Management – Existing Properties
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- Strategically manage, strengthen, and scale existing UB City event IPs.n
- Ensure continuity, consistency, and quality enhancement of legacy events.n
- Evaluate performance of ongoing IPs and introduce improvements based on audience insights, feedback,



and commercial outcomes.n

n3. IP Development – New Properties
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- Conceptualise and launch new signature IPs that align with UB City's vision and commercial objectives.n
- Build scalable event properties that can be sustained annually or seasonally.n
- Collaborate with brands, artists, designers, and partners to co-create current experiential IPs.n

n4. Event Planning & Execution
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- Own end-to-end planning and execution of events including timelines, budgets, vendors, artists, permissions, and on-ground operations.n
- Ensure seamless execution with attention to detail, quality, safety, and guest experience.n
- Coordinate with relevant stakeholders for smooth delivery.n

n5. Budgeting & Commercial Performance
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- Prepare and manage event budgets, ensuring cost efficiency and ROI.n
- Identify sponsorships, partnerships, and revenue opportunities to offset costs and enhance event pr

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