We are looking for a highly driven and strategically minded Brand Strategist to join our digital-first agency. The ideal candidate is a strong communicator, an insightful thinker, and an exceptional storyteller who can transform business challenges into compelling brand and digital strategies.
This role requires a blend of analytical rigor and creative thinking, with hands-on experience in developing integrated digital strategies, conducting market and competitor research, supporting new business development, and presenting strategic recommendations to prospective and existing clients.
The Brand Strategist will play a critical role in shaping client growth plans, developing pitch-winning strategic narratives, and collaborating closely with creative, media, content, and performance marketing teams.

Key Responsibilities
Strategic Planning & Brand Development
- Develop comprehensive brand, marketing, and digital strategies aligned with client business objectives.
- Identify growth opportunities through market analysis, consumer insights, category trends, and digital behavior.




- Create strategic frameworks, positioning statements, messaging architectures, and campaign approaches.
- Translate complex business challenges into actionable marketing and communication strategies.
- Build integrated strategic recommendations spanning content, social media, influencer marketing, performance marketing, CRM, and commerce.

Research & Insights
- Conduct primary and secondary research to uncover consumer, category, and cultural insights.
- Analyze market trends, audience behavior, industry developments, and emerging digital opportunities.
- Perform detailed competitor benchmarking and digital audits across social, content, media, and commerce ecosystems.
- Synthesize research findings into explicit strategic recommendations and actionable insights.

New Business & Pitch Development
- Lead strategic thinking for new business opportunities and agency pitches.
- Develop compelling pitch

📌 Senior Brand Strategist (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai