JOB TITLE: Fashion Designer
FUNCTIONAL AREA: Apparel Ethnic
REPORTS TO: Category Head
Position’s Objective: Drive creative excellence by leading concept evolution, trend analysis, and design development, ensuring seamless collaboration with cross-functional teams. Spearhead efficient sampling, range development, and sourcing initiatives to deliver creative, market-responsive fashion products.
KEY RESPONSIBILITIES:
- Concept Evolution & Trend Analysis:
- To create concepts / Mood boards/ trend boards.
- Visit exhibitions, museums and events related to Fashion, Art and Design fairs/ Markets to keep up-to-date on the latest fabrics/ silhouettes and garment trends.
- Analysing trends in fabrics, colours and shapes- Through research/ internet/ in store surveys/ runways/ fashion weeks subscribing to channels/ magazines etc.
- Identify target markets for designs, looking at factors such as age, gender, socioeconomic status, demography, competition and competitors.
- To educate the store staff about the product and creating presentations for the same.
Design Development :
- To Communicate with Category Heads and team and with MRH or both in order to discuss design requirements.
- Liaising closely with Sales, buying and Production teams on an ongoing basis to ensure the item suits the customer, market and price points
- Creating artworks / sketches by hand or on computers- Sketch rough and detailed drawings of apparel or textiles, and write specifications such as techniques, colour schemes, construction, material types, accessory requirements and specific measurements required
- Analyse sell thru reports to identify hits and misses.
- Adapting existing designs for mass production
- Initial costing of the product.
- Collaborate with other designers to coordinate special products and designs.
Sampling & Range Development:
- Planning and developing ranges
- Direct and coordinate with Pattern Masters involved in drawing and cutting patterns
- Develop range - overseeing sam