About True Hope FoundationTrue Hope Foundation is a crowdfunding and social-impact organisation dedicated to supporting NGOs, medical emergencies, animal welfare initiatives, disaster-relief operations, temples, old-age homes, and individuals facing difficult circumstances.
We are looking for an experienced and creative Social Media Manager who can strengthen our digital presence, communicate powerful human-interest stories, and develop content that inspires people to support meaningful causes.
Key Responsibilities
- Develop and execute social media strategies aligned with the organisation’s fundraising and awareness objectives.
- Manage True Hope Foundation’s presence across Instagram, Facebook, YouTube, LinkedIn, X, and other relevant platforms.
- Create monthly and weekly content calendars for campaigns, festivals, fundraising appeals, rescue stories, and impact updates.
- Write engaging captions, campaign stories, video scripts, donor messages, and social media copy.
- Coordinate with video editors, graphic designers, photographers, NGO partners, influencers,



and the performance marketing team.
- Identify emotional and impactful stories that can be converted into high-performing social media content.
- Plan and execute reels, short videos, stories, carousels, live sessions, and community-engagement activities.
- Monitor comments, messages, campaign responses, and online conversations while ensuring timely and qualified communication.
- Track social media performance, including reach, engagement, follower growth, video views, leads, and donations.
- Analyse content performance and recommend improvements based on platform insights and audience behaviour.
- Stay updated with social media trends, algorithm changes, viral formats, and content opportunities.
- Maintain consistent brand language, visual identity, accuracy, and sensitivity across all communications.
- Manage multiple fundraising campaigns and urgent content requirements simultaneously.
- Prepare week

📌 Social Media Manager (India)
🏢 True Hope Foundation
📍 India