Location: Mumbai
Function: Commercial Team - Loyalty Management
Reporting To: Associate Vice President - Loyalty Management

About the Role
We are seeking a Corporate Director - Loyalty Management to lead the product vision, strategy, roadmap and execution for Taj InnerCircle and its integration with the Tata Neu ecosystem. This role will focus on building best-in-class digital loyalty experiences that drive member acquisition, engagement, retention, frequency and lifetime value while delivering commercial growth and product innovation.

Key Responsibilities
Product Strategy & Roadmap
- Manage end-to-end loyalty product strategy aligned with growth objectives.
- Develop and execute the product roadmap for Taj InnerCircle across all channels.
- Own monetization strategy and P&L; accountability.
- Drive the evolution of loyalty capabilities including member journeys, rewards, advantages, gamification, personalization and partner integrations.

Customer Growth & Loyalty
- Drive customer acquisition, onboarding, tier progression, engagement, retention,



redemption journeys and revenue contribution.
- Develop data-driven product strategies using customer insights, behavioural analytics and market intelligence.
- Leverage segmentation and personalization to increase stay frequency and wallet share.
- Continuously optimize customer experience through experimentation and analytics.

Tata Neu Ecosystem Integration
- Ensure seamless integration between Taj InnerCircle and Tata Neu loyalty propositions.
- Identify opportunities to strengthen value creation through the broader Tata Neu ecosystem.

Product Governance & Cross-Functional Leadership
- Own product governance, prioritization and business case development.
- Drive cross-functional alignment across Technology, Operations, Marketing, Revenue Management, Customer Experience, Finance and Legal.
- Collaborate with Tata Digital, technology vendors, product development partners and loyalty platform providers.

Analytics & Perfor

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