Responsibilities
- Campaign Strategy & Execution: Develop and execute full-funnel, digital-first
campaigns (awareness → conversion) across Meta, Google, YouTube, and
programmatic platforms, to drive awareness, engagement, and ticket conversions
- Content and Creative Management: Develop content independently and act as
custodian with creative and design teams to produce performance-led ad assets,
event listings, and social content that drive engagement and conversions
- Data & Optimization: Leverage audience insights, campaign analytics and ticketing
data to refine targeting, optimize spend efficiency and CPA to maximise ROAS
- Ticketing Operations & Conversion Management: Using in-house capabilities and
working with third-party ticketing platforms for inventory management, tracking, pixel
setup, and A/B testing to maximize reach and occupancy
- Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs
for marketing assets, on-ground materials, and event-day touchpoints, in coordination




with production design to ensure a consistent world class audience experience
- Cross-Functional Collaboration: Partner with business strategy, creative operations,
technology, and legal teams to align marketing initiatives with overall IP and
experience objectives
Qualifications
- 1-2 years of experience in marketing strategy and operations, ideally within live
entertainment, media or direct to consumer tech sectors
- Demonstrated success in scaling audiences and driving ticket sales through
performance marketing, innovative campaigns and customer funnel optimization
- Robust command over Meta Ads Manager, Google Ads, YouTube Ads, and analytics
platforms
- Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM
structures)
- Ability to interpret data into actionable insights and communicate them clearly with
teams
- Excellent creative sensibility to deliver innovative content across media and formats
- Ability to manage ticketing o

📌 Executive/Senior Executive, Performance Marketing (India)
🏢 Saregama India
📍 India