Role Objective:
- Establish and maintain good working relationships with key influencers, Architects, Interior Designers and key accounts
- Be constantly aligned with the key business levers – sales value, focussed products and healthy gross margin
- Ensure effective site mapping in the area and being instrumental in Product specification and the accountability of conversion targets
- Enhance market shares by driving the secondary business of the SIS, decorative retail and brand store in the assigned area
- Achievement of the assigned sales targets through a robust secondary sales plan

People Management:
- Review the productivity of LASMs as per norms of the BU
- Encourage them to scan the market and source relevant information to the best of their abilities
- Consistently review their training requirements and nominate them for various training programs for their development and KRA needs
- Maintain lower employee turnover rate within the team

Operational Efficiency Improvement:
- Maintain collection period as per the norms of the BU and organisation




- Submit all the reports and MISs on the pre-decided frequency and intervals
- Seamless coordination with the local support team – HR, Sales Administration, IT, Supply Chain, Service for smooth running of operations and meeting the market commitments
- Address the pain-points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager
- Providing regular feedback to HO on any new market development / competitor activities / improvement in the existing product range / service delivery / POSM for enhanced customer satisfaction

Business Plan Achievement:
- Constantly explore current sites in the assigned area and identify the influencers and decision makers
- Drive the demand for Decorative & Architectural Lighting and Premium Fans through residential and hospitality projects
- Managing overall performance of the brand stores in the area and ensure its g

📌 Business Development Manager (Patna)
🏢 USHA International
📍 Patna