Job DescriptionRole: Director - Media Effectiveness
NExperience Required: 8+ years
NLocation: Bangalore
NKey Responsibilities:
N1. Execute Strategic Roadmap:
N- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
N- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
N- Drive tangible businessoutcomes through a well-defined and actionable strategy.
N2. Harmonize Online and Offline Channel Performance:
N- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
N- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
N- Derive actionable insights to inform strategic decision-making.
N3. Client Data Acquisition:
N- Facilitate clients in acquiring essential data for ROI analyses.
N- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
N4. Collaborate with the Media Team:




N- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
N- Consider business nuances like campaign objectives (e.G., performance vs. awareness) to ensure effective measurement strategies.
N5. Drive Evolution of Measurement Practices:
N- Propel the evolution and acceleration of measurement practices.
N- Introduce creative test designs to ensure continual learning and adaptation to industry shifts.
N6. Refine and Enhance Analytics Models:
N- Continuously refine andenhance marketing analytics and optimization models.
N- Work closely with the data science team to adapt models to shifts in the business landscape.
N7. Develop Replicable Models and Tools:
N- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
N- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.
N8. A

📌 Director - Media Effectiveness (Bengaluru)
🏢 dentsu
📍 Bengaluru