Job DescriptionJob Description
NPosition: Senior Area Sales Manager (Sr. ASM)
NDivision: Duracell Chota Power Division
NCompany: Universal Corporation Limited
NLocation: Gujarat & Madhya Pradesh
NReporting To: Regional Sales Manager / National Sales Manager
NJob Purpose
nThe Senior Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, and team performance across Gujarat and Madhya Pradesh. The role involves leading a large field sales team, ensuring achievement of business objectives, strengthening market presence, and delivering sustainable revenue growth for the Duracell Chota Power portfolio.
NKey Responsibilities
nSales & Business Development
N
- n
- Achieve monthly sales target of approximately ₹2 Crore across the assigned territories. N
- Develop and execute sales strategies to maximize primary and secondary sales. N
- Expand market coverage by identifying recent business opportunities and strengthening distribution. N
- Ensure effective implementation of sales promotions, trade schemes,



and market development initiatives. N
- Monitor sales trends and competitor activities to develop appropriate action plans. N

nTeam Management
N
- n
- Lead and mentor 4Area Sales Executives (Acting ASMs). N
- Manage and monitor the performance of 35 Sales Representatives/Sellers. N
- Conduct regular market visits, coaching sessions, and performance reviews. N
- Drive capability building through on-the-job training and continuous development. N

nDistributor & Channel Management
N
- n
- Appoint and develop distributors to ensure optimal market coverage. N
- Maintain healthy distributor ROI and inventory norms. N
- Ensure timely collections and adherence to company credit policies. N
- Resolve distributor issues to maintain long-term business relationships. N

nMarket Execution
N
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- Ensure availability, visibility, and merchandising of products across all channels. N
- Improve nume

📌 Sr Area Sales Manager (Ahmedabad)
🏢 Universal Corporation
📍 Ahmedabad