Job DescriptionAbout the Role
NYAL is looking for a highly creative, culturally aware and strategically sharp Social Media Manager who understands that social media is more than a publishing channel—it is where a brand develops its personality.
NWe need someone who can transform everyday cultural moments, trends and conversations into memorable content. You should know what the internet is talking about, understand when a trend is worth joining and create communication that feels timely, original and unmistakably YAL.
NThis is not a role limited to scheduling posts. You will define how YAL speaks, reacts and remains relevant across digital platforms.
NKey Responsibilities
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- Develop and own YAL's social media strategy across Instagram, LinkedIn, X, YouTube and emerging platforms. N
- Create a distinctive, consistent and recognisable voice for YAL and its products. N
- Conceptualise culturally relevant campaigns, topical content, memes and platform-native formats. N
- Identify emerging trends and translate them into intelligent, timely brand communication. N




- Build content calendarswhile remaining agile enough to respond to real-time conversations. N
- Write compelling captions, scripts, campaign concepts and creative briefs. N
- Work closely with design, video, product, growth and leadership teams. N
- Lead social communication for product launches, partnerships, announcements and company milestones. N
- Build meaningful engagement through community conversations and creative responses. N
- Track reach, engagement, sentiment, shareability and community growth. N
- Use performance insights to continuously improve content and platform strategy. N
- Manage creators, agencies and production partners wherever required. N
- Establish processes forpublishing, approvals, escalation and reputation management. N

nWhat are we looking for :
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- 4–7 years of experience managing social media for consumer technology, e-commerce, media, entert

📌 Social Media Manager (Hyderabad)
🏢 Yal
📍 Hyderabad