About ECL Finance Limited
Edelweiss is one of India’s leading financial services conglomerates, serving a diversified client base across domestic and global markets. ECL Finance Limited (ECLF) is the MSME lending arm of Edelweiss Financial Services.
We play a critical role in India’s expanding credit ecosystem by enabling Micro, Small and Medium Enterprises (MSMEs) with timely, flexible and cutting-edge financial solutions. MSMEs form the backbone of India’s economy, and our purpose is to empower them to grow, sustain and scale their businesses.
Our mission is to be a trusted financial partner to entrepreneurs in the Priority Sector, helping unlock their potential and contribute meaningfully to India’s economic progress and the vision of Atmanirbhar Bharat .

About the Role
The Regional Sales Manager is responsible for driving SME secured lending (LAP) business across assigned locations by leading a direct sales team, sourcing through connectors and self-channels, and ensuring achievement of business, profitability, and service metrics. The role focuses on market expansion,



customer acquisition, and end-to-end sales execution while maintaining strong internal and external stakeholder relationships.
Reporting To: Zonal Sales Manager/DST Head
Location: [City/Region]

Qualifications & Experience
- Graduate in any discipline; MBA preferred.
- 13+ years of experience in Banking, Financial Services, or Insurance with strong exposure to SME secured lending.
- Proven experience in handling regional sales teams and achieving business targets.

Key Responsibilities
- Sales & Business Development
- Manage and lead a direct sales team for sourcing LAP business through connector channels.
- Drive achievement of login, sanction, and disbursement targets at individual and regional levels.
- Acquire new SME customers through direct sourcing and self-generated leads.
- Ensure profitability and business growth across assigned locations.
- Market Expansion & Marketing Activities
- Execu

📌 Regional Sales Manager-Small Business LAP (Gujarat)
🏢 ECL FINANCE
📍 Gujarat