Key Responsibilities

1. Campaign & Agency Execution (30%)

- Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.
- Manage execution of 360 campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.
- Ensure consistent brand messaging and visual identity across all consumer touchpoints.
- Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.

2. Trade & Channel Activation (25%)

- Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.
- Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.
- Conduct regular market visits to audit execution and gather trade feedback.

3. Consumer & Market Insights (15%)

- Manage consumer research execution briefing, fieldwork coordination
- Monitor competition, pricing, promotions, and category trends- maintain competitive intelligence trackers.
- Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputsand translate findings into actionable recommendations.

4. Product Launch Support (20%)

- Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products.
- Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.

5.



Budget Tracking & Reviews (10%)

- Track A&P; spends against plan- manage PO/invoice hygiene and monthly reconciliation with Finance.
- Track campaign ROI and flag corrective actions.
- Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations.

Education

- MBA in Marketing (preferred).
- Bachelors degree in marketing, Business Administration, or a related discipline.

Experience & Skills

- 3-5 years in Brand Management, Category Management, or Trade Marketing.
- FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferred.
- Campaign & Agency Management: Proven experience running multi-agency campaign execution.
- Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferred.
- Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM development.
- Commercial Understanding: Working knowledge of A&P; budgets and P&L; drivers.
- Tools: Advanced Excel and PowerPoint.
- Ways of Working: Solid communication, stakeholder management, and cross-functional follow-through.
- Mobility: Willingness to travel for market visits and trade audits.

Attitude & Fit

- Execution-first mindset- bias for closing loops, not just opening them.
- Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregivers.
- High ownership on trackers, timelines, and follow-ups across agencies and internal teams.

📌 Junior Brand Manager (Mumbai)
🏢 Nobel Hygiene
📍 Mumbai