JOB DESCRIPTION
Social Media & Digital Marketing Operations Executive
Focus: AI-Assisted Growth & Execution

Work Type: Full time / Hybrid with up to 2 to 3days in person per week

Working Hours: Standard IST Business Hours (with occasional 1 to 2 hours in evenings or mornings flexibility during live launch windows to align with international time zones

Location Preference: Bandra West or based in Mumbai, Maharashtra (for periodic face-to-face strategy and alignment sessions).

Experience Level: 1.5 to 2.5 Years

Minimum Education: Bachelor's Degree (Mandatory) in BMM, BMS, BBA, B.Sc IT / BCA, B.Com, or an equivalent Digital Marketing Diploma.

Compensation: Up to Rs 30,000 / month

2. About The Whole Trace:
The Whole Trace is a health education-related startup. We empower individuals in North America via holistic wellness, mind-body integration, and transformational online health education programs. Our mission is to guide people, primarily women across North America and Europe, toward deeper self-discovery, balance, and healing with handwriting, breathwork, and Ayurveda.

3. Role Purpose
We are seeking an execution-focused, tech-savvy Social Media & Marketing Operations Executive to support the launch, marketing, and scaling of our health education courses.
In this role, you will work directly with the founder to convert raw recorded content into published social assets, manage conversion funnels, execute Meta ad campaigns, handle website updates, and maintain client lead databases. Strategic vision, audience positioning, and core scripts are provided; your primary objective is fast, high-quality technical and visual execution using modern AI tools and digital platforms.

4. Key Responsibilities
Growth Marketing & Conversion Funnels
Set up, launch, and monitor Meta Ad campaigns (Facebook & Instagram, etc) targeting specific international audience segments in North America and Europe.

Track daily ad performance metrics,



including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and lead conversion rates.

Conduct A/B testing on ad creative variations (testing headlines, video hooks, and graphic overlays) to optimize funnel performance.

Video Editing & Social Content Creation
Edit direct-to-camera desk videos and split-screen Zoom/podcast recordings into high-converting short-form reels, ad creatives, and social clips (adding auto-captions, overlays, and clean audio adjustments).

Reformat video scripts and core hooks into carousels, graphic quotes, and social media posts using Canva or modern design tools.

Maintain a structured weekly posting schedule across primary social channels.

AI-Driven Workflows & Presentation Creation
Utilize AI tools and software to adapt core scripts, reformat video transcripts into newsletter snippets/social posts, and streamline routine workflow tasks.

Presentation & Deck Design: Utilize up-to-date AI presentation tools (such as Gamma, Lovable, Canva AI, or PowerPoint AI, etc) alongside AI tools to rapidly transform course outlines and text scripts into clean, beautifully formatted presentation decks, slide decks, and visual course materials.

Web Operations, Platform & Lead Management
Perform updates on landing pages and websites (updating course dates, text copy, forms, and links, etc ).

Quickly learn and manage student/community hosting platforms to publish course schedules, manage enrolments, and upload recordings.

Maintain clean, organized client and lead databases in Microsoft Excel / Google Sheets, etc,



ensuring lead details flow smoothly into follow-up communications.

5. Requirements & Qualifications
Minimum Education: Bachelor's Degree (Mandatory) in any discipline (BMM, BMS, BBA, B.Sc, B.Com, or equivalent). Candidates without a completed undergraduate degree will not be considered.

Experience: 1.5 to 2.5 years of hands-on experience in digital marketing execution, social media management, or marketing operations.

Meta Ads Operations: Practical experience with Meta Ads Manager, budget allocation, pixel/event tracking, and lead generation campaigns.

Video & Design Skills: Proficiency with basic video tools (CapCut, Canva, or InShot, etc) for reel subtitling, cropping, and visual formatting.

AI Tool & Presentation Fluency: Practical comfort prompting Claude or ChatGPT, etc for rapid content drafting, alongside modern AI presentation tools (Lovable, Gamma, Canva AI) to construct decks, ppts etc quickly.

Data & Web Agility: Comfort updating basic website editors, using Excel/Google Sheets formulas for lead tracking, and adapting rapidly to new software tools.

Work Setup Requirement: Must possess a personal laptop (capable of smooth video editing/rendering) and a high-speed home Wi-Fi connection.

Location: Must be based in Mumbai and working remotely from home.

6. Who This Role Is For vs. Is Not For
YES for: Tech-savvy execution specialists, rapid learners, and AI adopters who enjoy editing content, managing ad campaigns, building presentation decks, and organizing operational data.

NOT for: High-level brand strategists who do not do hands-on execution, or traditional account managers who lack video editing or Meta Ads setup skills.

7. To Apply
Email your Resume/CV along with links to sample reels or graphics/decks you have created/edited.
Subject Line: Application: Marketing Operations Assistant - [Your Full Name]

📌 Digital Marketing Executive (Mumbai Suburban)
🏢 Gemini Innovations
📍 Mumbai Suburban