Role & responsibilities

1. Brand Strategy AOP and Brand Plan

- Building framework and 1st cut approach to brand AOP in conjunction with brand lead, ensuring dove-tailing of business priorities into key actionable levers
- Gather Market intelligence and insights to build relevant pivots through internal and external sources and external sources
- Refining strategy basis feedback from leadership team
- Create detailed marketing investment plan to execute marketing plan

2. Creative development TCM, AW, Dailywear, Pujo, GEP, IBWF

- Basis aligned strategy, draft approach creative brief for alignment with various stakeholders and ensure closure
- Create and align network for deployment of creative assets
- Lead procurement and closure of materials related to commencement of creative development (viz. fabric selection, measurements, model fittings, etc)
- Lead full closure on commercial process with CCLT and escalate for challenges
- Deliver first round feedback on all creative assets coming in with business and brand lead alignment if needed
- Ensure OTIF delivery of creatives, including edits, specialized digital assets, etc.
- Maintain repository and act as one-point source for all brand assets.

3. Media Deployment

- Build media brief basis business objective, marketing objective, media choices, asset availability. Ensure alignment with all stake-holders.
- For activities like outdoor, liase with corresponding stake-holder in business team to ensure alignment with sales team on locations
- Lead full closure on commercial process with CCLT and escalate for challenges
- Ensure OTIF deployment of all media assets
- Ensure internal disemination of media to internal stake-holders.

4. Measurement and Research

- Establish campaign KPIs before commencement of campaigns
- Drive pre-post measurements for all camapaigns (internal, 3rd party, media)




- Prepare and circulate trackers for all campaigns for the brand

5. Social Media

- Align on monthly social media calendar for the brand across all handles
- Plan and align for festive and celebrations calendar and disemminate to all internal stake-holders as required
- Ensure content delivery to media team in time for go live
- Final go-ahead for all copy and creative posted on the brand page
- Drive category building initiatives end-to-end including ideation, development, alignment and execution

6. A&SP; Management

- Align monthly, quarterly and annual A&SP; phasing with business team and lead, ensuring no over-spend ahead of budget and forecast.
- End to End Ownership of A&SP; w.r.t to allocations, phasing, actuals, provisions
- Campaign specific A&SP; management and maintenance
- Present adhoc reporting requests needed by seniors team members.

7. Creatives and collaterals

- Events : Support Business Teams with Marketing creatives and collateral development and Share VM specific creative requirements
- VM creatives/ collaterals for TRS, MBOs and WHS:Bi Yearly Seasonal Calendar wise sharing of creatives/collaterals to be further adapted/dispatched by business and Quarterly ad hoc requisitions - sharing of creatives/collaterals to be further adapted/dispatched by business
- Packaging :Master creatives roll out as per packaging architecture aligned with Business
- Schemes:Develop and share creatives for scheme specific collaterals, merchandise with Business teams
- Development of Seasonal Collection look-books ( Physical and Digital ) - Autumn Winter, Spring Summer, Kalakrit etc.

8. Non- Conventional Initiatives

- Conceptualize, Propose and execute:

Fashion/lifestyle collaborations

Brand/ Property tie ups

- Co Build Community Marketing

Designers

Wedding platforms

Premium/lifestyle brands

HNI groups for premium customers

Business teams

Corporate Marketing/PR

📌 Specialist -Brand Marketing (Mumbai)
🏢 R2R Consults
📍 Mumbai