Position

Designation: Asst. Manager/ Manager C&I; Business Development (Wind Energy)
Location: Mumbai (Travel across India as required)
Department: Business Development – Renewable Energy

Job Purpose

To identify, develop, and secure Commercial & Industrial (C&I;) customers for wind power projects through Open Access and Captive/Group Captive business models. The role involves business development, customer acquisition, PPA negotiations, market intelligence, and coordination with internal teams for successful project execution and commissioning.

Key Responsibilities

Business Development

- Identify potential C&I; customers with significant power consumption and renewable energy requirements.
- Develop and maintain a pipeline of prospective clients across various industries such as manufacturing, cement, steel, chemicals, pharmaceuticals, textiles, and data centers.
- Generate leads through direct customer engagement, industry networks, consultants, and market intelligence.

Customer Acquisition & Relationship Management

- Build strong relationships with key decision-makers, including CXOs, procurement heads, and energy managers.
- Understand customer energy requirements and propose suitable wind energy solutions.
- Conduct presentations and explain the benefits of renewable energy procurement through Open Access and Captive models.

Commercial & Contract Management

- Lead discussions and negotiations for:
- Power Purchase Agreements (PPAs)
- Captive and Group Captive structures
- Commercial terms and pricing strategies

- Coordinate with legal teams for execution of contracts and transaction documents.

Market Intelligence & Regulatory Analysis

- Monitor state-wise renewable energy policies, Open Access regulations, banking provisions,



and transmission charges.
- Track competitors, market trends, REC regulations, and policy developments affecting C&I; renewable business.
- Identify new market opportunities and recommend business strategies.

Financial & Commercial Analysis

- Prepare business cases, financial models, and tariff proposals.
- Evaluate project returns and customer savings under different business structures.
- Support management in investment decisions and project approvals.

Stakeholder Management

- Liaise with DISCOMs, State Nodal Agencies, Consultants, and Industry Associations.
- Participate in industry conferences, renewable energy forums, and customer meetings.

Desired Candidate Profile

- Bachelor's degree in Engineering (Electrical/Mechanical/Renewable Energy) or equivalent.
- MBA in Marketing/Finance will be an added advantage.
- Experience: 3–5 years in Renewable Energy, Open Access, Power Trading, or C&I; Sales.
- Robust understanding of:
- Open Access regulations
- Captive and Group Captive structures
- Renewable Energy policies
- Power markets and commercial negotiations

- Excellent communication, presentation, and negotiation skills.
- Willingness to travel extensively across India.

Key Skills

- C&I; Business Development
- Open Access Power Market
- Wind Energy Projects
- PPA Negotiation
- Customer Relationship Management
- Financial Modelling
- Regulatory Analysis
- Project Development
- Renewable Energy Sales
- Strategic Planning

Key Performance Indicators (KPIs)

- C&I; customer pipeline generated (MW).
- PPA capacity signed (MW).
- Revenue and profitability targets achieved.
- Number of new customer acquisitions.
- Project conversion ratio.
- Customer satisfaction and retention.
- Timely execution of commercial agreements and project milestones.

📌 Manager- Business Development (C&I) (Mumbai)
🏢 Powerica
📍 Mumbai