A creative, hands-on marketer driving footfall, community engagement, and brand visibility across Suta stores, from launch campaigns to in-store brand collaborations.
Responsibilities
- Plan and execute monthly marketing calendars for Suta stores
- Conceptualize and manage store activations, workshops, and customer engagement initiatives
- Plan and execute new store launch campaigns end-to-end, from pre-launch buzz to post-launch engagement
- Build and manage local partnerships with brands, artists, and communities for barter and collaboration
- Own in-store brand collaborations co-branded pop-ups, joint window displays, cross-promotions
- Identify low-cost, high-impact marketing ideas to drive footfall and walk-in conversion
- Coordinate with Creative, Social Media, CRM, PR, and Retail Operations teams
- Manage on-ground vendor/freelancer relationships within allocated budgets
- Track and report on event/activation performance (footfall, engagement, cost-efficiency)
Requirements
- Minimum 2 years in retail marketing for offline/brick-and-mortar stores
- Prior experience planning and executing store events and retail activations
- Comfortable with frequent travel across store locations
- Ability to independently manage multiple campaigns across geographies
- Solid coordination skills with cross-functional teams and external vendors
- Comfortable working within lean budgets and finding resourceful solutions
- Experience in apparel, fashion, lifestyle, or D2C retail preferred
- Working knowledge of MS Excel; familiarity with Canva and Photoshop preferred
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.