Responsibilities/Skills

- Developing and implementing AI-native digital marketing programs across all channels web, ABM, email, marketing automation, social media, and paid advertising — leveraging AI tools to accelerate execution, improve targeting precision, and continuously optimize performance in line with brand and business priorities
- Leading AI-augmented content strategy and creation — using generative AI tools to produce compelling, on-brand content at scale that drives engagement across every stage of the B2B buying journey, while maintaining quality and brand voice consistency
- Owning organic social media strategy and execution across LinkedIn, X, Instagram, YouTube, FB and other relevant platforms — building Incedo’s brand presence and thought leadership through consistent, high-quality content; leveraging AI tools to plan, draft, and schedule posts, track engagement, and identify trending topics and conversations relevant to Incedo’s target audiences
- Drive AI-powered Account Based Marketing programs using intent data platforms (6sense, Demandbase) to identify in-market accounts, prioritize buying committees, and orchestrate hyper-personalized multi-channel campaigns tailored to key target accounts in the US market
- Drive integrated demand generation across inbound and digital channels (webinars, website, events, paid campaigns, email) — leveraging AI-powered predictive lead scoring and automated nurture flows to improve pipeline quality, conversion rates, and velocity
- Building and operating an AI-native GTM tech stack and engineering layer — using Clay, Apollo.io, Claude, and workflow automation platforms — designing lead enrichment pipelines, intent-signal routing, and CRM integrations that connect marketing execution directly to revenue operations
- Overseeing SEO, GEO (Generative Engine Optimization), A/B and multivariate testing, landing page personalization, and CRO to continuously improve organic visibility,



traffic quality, and conversion rates
- Reviewing and continuously optimizing all digital assets — website, landing pages, and social media — using AI-powered personalization and analytics to tailor experiences for different segments and improve engagement and conversion metrics
- Planning, controlling, and reporting the digital marketing budget — allocating spend across channels based on pipeline influence and revenue impact, ensuring continuous ROI improvement
- Building a data-driven, AI-powered marketing analytics practice — using unified reporting platforms to analyze campaign ROI and KPIs, surface predictive insights, and deliver actionable recommendations; generating regular performance dashboards for the digital marketing portfolio
- Championing AI adoption across the marketing team — identifying, piloting, and embedding the right AI tools into daily workflows (content creation, campaign execution, reporting, personalization), upskilling team members, and building an AI-native marketing culture within Incedo

Qualifications / Experience

- Around 12-15 years of relevant work experience in digital marketing for B2B customers in the US market, preferably in a leading global IT or technology services organization; with demonstrable hands-on experience using AI tools to drive marketing outcomes in the last 2+ years
- Deep understanding of B2B customer marketing best practices and AI-augmented buyer journeys — knowing how to engage prospects and customers at every touchpoint, from awareness to retention, using personalized,



AI-driven content and outreach strategies.
- Proven AI-native digital marketing expertise — demonstrated success deploying generative, predictive, and agentic AI tools to scale multichannel programs; deeply results-oriented and data-driven, with the ability to translate complex multi-channel data into rapid, actionable decisions
- Demonstrated experience designing, building, and running an AI-native marketing and GTM technology stack — spanning CRM and marketing automation, intent data and ABM platforms, generative AI content tools, GTM engineering tools (Clay, Apollo.io, Claude), attribution platforms, and AI-enhanced SEO tools; proven ability to evaluate and onboard new tools as the landscape evolves
- Strong command of analytics, AI search visibility, and experimentation — proficient in GA4, Search Console, and AI visibility tools; experienced in A/B and multivariate testing across website, email, and paid channels, using AI to generate variants and accelerate optimization cycles
- Working knowledge of HTML, CSS, and JavaScript; prompt engineering fluency; highly organised with robust follow-through, able to manage multiple workstreams simultaneously and deliver under pressure in a fast-paced environment
- GTM Engineer mindset and skills — ability to design and build automated GTM workflows connecting marketing, sales, and data systems; hands-on experience with data enrichment, outbound sequencing, and workflow automation platforms; understanding of CRM data models and API-level integrations between GTM tools
- Strong proficiency in MS Office (PowerPoint, Excel) and AI-powered productivity tools; ability to model ROI scenarios, build business cases for AI tool investment, and present marketing strategy clearly to senior leadership

Education

MBA in Marketing from a premier institute. Preferably an Engineering degree in graduation.

📌 Senior Manager (Gurugram)
🏢 New Era India
📍 Gurugram