Role & responsibilities

- Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, Discovery, Performance Max).
- Conduct keyword research, competitor analysis, and audience segmentation.
- Monitor daily campaign performance and adjust bids, budgets, and targeting for maximum efficiency.
- Track conversions and analyze campaign performance using Google Analytics, Tag Manager, and other tracking tools.
- Optimize ad copies, creatives, and landing pages for better CTR and conversion rates.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Stay updated with the latest Google Ads features, policies, and industry best practices.
- Collaborate with marketing and design teams for creatives, landing pages, and campaign strategies.




- Drive lead generation campaigns with a focus on CPL optimization and ROI.

Preferred candidate profile

- Minimum 7+ years of hands-on experience in digital marketing and Google Ads campaign management.
- Robust understanding of SEM, PPC, Display Advertising, and remarketing.
- Experience with Google Tag Manager, Google Analytics (GA4 preferred), and conversion tracking setup.
- Strong analytical skills with proficiency in Excel/Google Sheets for data reporting.
- Expertise in keyword planning, ad copywriting, and A/B testing.
- Ability to manage large budgets and deliver campaigns within defined KPIs.

📌 Sr. Digital Marketing Specialist (Bengaluru)
🏢 Job Yatri
📍 Bengaluru