Job Title: Employer Branding Lead
Location: Coimbatore
Experience: 25 Years
Working Days: 5 Days (Rotational Week Off)
Shift Timing: Flexible Shift (5:00 PM 2:00 AM / 10:00 PM 6:00 AM)

Key Responsibilities :

Employer Branding

- Develop and execute employer branding strategies aligned with business objectives.
- Enhance the company's presence across LinkedIn and other social media platforms.
- Create compelling campaigns showcasing company culture, employee experiences, and organizational achievements.
- Build and promote the Employee Value Proposition (EVP).

Content Creation & Storytelling

- Create engaging content for internal newsletters, blogs, social media, email campaigns, and company announcements.
- Capture employee testimonials, leadership stories, success stories, and workplace initiatives.
- Produce creative branding content including videos, graphics, presentations, and promotional materials in collaboration with design teams.

Internal Communication

- Plan and manage internal communication strategies.
- Ensure consistent messaging across departments.
- Publish regular communication updates, announcements, and leadership messages.
- Increase employee awareness of organizational initiatives and programs.

Employee Engagement

- Plan and execute employee engagement programs, recognition initiatives, wellness campaigns, and cultural events.
- Support activities that improve employee experience and workplace satisfaction.
- Work closely with HR teams to drive participation in engagement programs.

Social Media & Digital Branding

- Manage employer branding content across digital platforms.
- Maintain a structured content calendar.
- Monitor social media engagement and improve brand visibility.




- Stay updated with employer branding trends and best practices.

Analytics & Reporting

- Track campaign performance using engagement metrics.
- Measure brand visibility, employee participation, and campaign effectiveness.
- Generate reports and recommend continuous improvements.

Stakeholder Management

- Collaborate with HR, Talent Acquisition, Marketing, and Leadership teams.
- Coordinate branding initiatives across business units.
- Ensure all communication aligns with organizational branding guidelines.

Required Skills :

Primary Skills

- 25 years of experience in Employer Branding, Marketing, Corporate Communications, Digital Marketing, or Employee Engagement.
- Excellent written and verbal communication skills.
- Solid content writing and storytelling abilities.
- Experience managing LinkedIn and other social media platforms.
- Creative thinking with strong branding expertise.
- Excellent stakeholder management and collaboration skills.
- Passion for building workplace culture and employee engagement.

Preferred Skills

- Employer branding analytics and campaign measurement.
- Internal communication planning.
- Employee engagement event management.
- Content calendar planning and execution.
- Campaign reporting and brand visibility analysis.
- Graphic design or video editing knowledge (preferred).
- Familiarity with Canva, Adobe Creative Suite, or similar creative tools.
- Basic understanding of HR branding and recruitment marketing.

Qualifications

- Bachelor's degree in Marketing, Mass Communication, Business Administration, Human Resources, or a related field.
- Certifications in Digital Marketing, Employer Branding, or Corporate Communications are an added advantage.

Kindly share the resume to [email protected] for further communication

📌 Employer Branding Lead (Coimbatore)
🏢 KG Invicta Services
📍 Coimbatore