Position- Remarketing & Retention Specialist

Experience -34 Years

Location- Bengaluru

About the Role

We are looking for a data-driven Remarketing & Retention Specialist to drive customer engagement, activation, and retention across our digital platforms.

The ideal candidate should have hands-on experience in the discount broking or fintech industry, with expertise in building customer lifecycle journeys using Netcore and/or CleverTap.

This role will be responsible for improving customer activation, increasing trading frequency, reducing churn, and maximizing customer lifetime value through personalized communication and automated marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize customer lifecycle campaigns across Web and App using Netcore and/or CleverTap.

•Design and manage automated customer journeys for:

• User onboarding

• eKYC completion

• Account activation

• First trade

• Customer engagement

• Dormant user reactivation

• Cross-sell and upsell campaigns

• Build audience segments based on customer behavior, demographics, trading activity, lifecycle stage, and engagement.

• Execute omnichannel campaigns across Push Notifications, Email, SMS, WhatsApp, In-App Messages, and Web Push

. • Develop personalized communication strategies to improve activation, retention, and repeat trading.

• Work closely with Product, Performance Marketing, CRM, Analytics, and Technology teams to create end-to-end customer journeys.

• Conduct A/B testing on creatives, messaging, timing, and audience segmentation to improve campaign performance.





• Monitor campaign KPIs and continuously optimize campaigns based on insights.

• Analyze user cohorts, retention metrics, customer funnels, and engagement trends to identify growth opportunities.

• Create dashboards and reports to track campaign performance and customer lifecycle metrics.

• Ensure proper event tracking, user segmentation, and campaign attribution.

• Collaborate with compliance and legal teams to ensure all customer communications comply with SEBI and regulatory guidelines.

Required Skills

• 3–4 years of experience in CRM, Lifecycle Marketing, Remarketing, or Customer Retention.

• Mandatory experience in the Discount Broking, Stock Market, WealthTech, or FinTech industry.

• Strong hands-on experience with Netcore and/or CleverTap.

• Experience creating customer journeys, automated workflows, and behavioral segmentation.

• Good understanding of customer lifecycle marketing and retention strategies.

• Experience with Push Notifications, Email Marketing, SMS, WhatsApp, In-App Messaging, and Web Push campaigns.

• Knowledge of customer segmentation, cohort analysis, and funnel optimization.

• Familiarity with event tracking tools such as GA4, Firebase, AppsFlyer, or Mixpanel.





• Ability to interpret campaign performance data and generate actionable insights.

• Strong analytical mindset with proficiency in Excel or Google Sheets. • Excellent communication and stakeholder management skills. Preferred Qualifications

• Experience working with trading platforms or investment products.

• Understanding of customer trading behavior and financial product lifecycle.

• Experience integrating CRM platforms with marketing automation and analytics tools.

• Knowledge of SQL is an added advantage.

• Familiarity with APIs, customer data platforms (CDPs), and personalization engines is a plus.

Key Performance Indicators (KPIs)

• Customer Activation Rate

• eKYC Completion Rate

• First Trade Conversion

• Monthly Active Traders (MAT)

• Customer Retention Rate

• Dormant User Reactivation Rate

• Repeat Trading Frequency

• Campaign CTR and Open Rate

• Push Notification Conversion Rate

• Email Conversion Rate

• Customer Lifetime Value (LTV)

• Churn Reduction

• Revenue Generated from CRM Campaigns

What We're Looking For

• Customer-first mindset with robust ownership and execution capabilities.

• Ability to work in a fast-paced, performance-driven environment.

• Passion for experimentation, data analysis, and continuous optimization.

• Strong collaboration skills across marketing, product, analytics, and engineering teams.

• Self-motivated individual capable of managing multiple campaigns simultaneously while maintaining attention to detail.

📌 Remarketing Specialist (Bengaluru)
🏢 Alice Blue Financial Services
📍 Bengaluru