JOB DESCRIPTION - ASSOCIATE MANAGER - ENGAGEMENTS - Paid Media
Location:
Bangalore - on-site 3 days per week
Reports To:
Paid Media Team
Role Overview
This individual will report into the Paid Media team. This position will work as part of a cross functional team made up of marketing, analytics, CRO, web and technology teams. The individual will be responsible for conceptualizing, planning and implementing online/digital marketing strategies for our key clients.
What You'll Be Doing
Drive campaign management service quality, client retention growth
- Develop and execute digital marketing strategies across multiple channels, lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across - Search Engine Marketing, Display Marketing, Remarketing and Facebook Marketing
- Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment
- Familiarity with storyboarding, visualization and wireframing deliverables
- Advanced knowledge of testing and optimization techniques.
- Conduct in depth data analysis to identify trends and insights.
- Knowledge of Web Analytics, Tagging and other digital marketing tools.
Project management and team leadership
- Excellent leadership skills and ability to manage a team - Manage build strong team with best-in-class online marketing competencies, skills experience sets.
- Advanced project management skills to manage deliverables in terms of timelines, expectations and collaborate with different stakeholders.
- Strong communication skills and ability to build and maintain client relationships.
- Comfortable at breaking down requests from clients into deliverables for the team and to wireframe complex asks to improve TATs.
- Excellent interpersonal skills and ability to build strong relationships with clients and colleagues.
- Excellent presentation skills and ability to communicate complex data insights to non-technical stakeholders.
- Good Perception, Stakeholder and Crisis Management skills
- Strong business acumen and ability to develop and execute effective marketing strategies.
- Excellent problem-solving and critical-thinking skills.
- Ability to manage multiple projects and meet tight deadlines.
Your Expertise
- Digital Marketing
- Search Engine Marketing
- Display Marketing
- Social Media Marketing
- Google Ads Editor
- Google Analytics
- Adobe Analytics
- Campaign management
- Excel
Education Qualifications:
- Bachelor's in quantitative disciplines from a Tier 1 or Tier 2 institute
- MBA's or master's in communications from Tier 1 or Tier 2 institutes would be a plus
Who You Are
- Highly analytical with strong business acumen.
- Self-starter who thrives in fast-paced, ambiguous environments.
- Robust interpersonal skills and executive presence.
- High level of integrity, discretion, and judgment.
Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.