Designation: Executive - ASO, Newton

Office Location: Gurgaon

Position Description: An exciting prospect for a fresh graduate to build a career in App Store Optimization (ASO). You will work closely with ASO team to learn and execute organic growth strategies, keyword optimization, and cross-functional collaboration across multiple global markets. This role is designed to develop your ASO skill set from the ground up, with structured mentorship and hands-on exposure to real client accounts.

Primary Responsibilities

- Assist in planning and executing ASO strategies for apps across global markets including India, Southeast Asia, LATAM GCC, under the guidance of senior team members

- Support collaboration with Apple Search Ads (ASA) teams to understand keyword overlaps and paid-organic synergy

- Work with design and product teams to help develop creative assets such as app icons, screenshots, and promotional videos, and assist in tracking A/B testing results

- Conduct keyword research, assist with metadata updates, and learn to use industry-leading ASO tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia

- Support competitive analysis and category benchmarking to help identify keyword gaps and optimization opportunities

- Learn end-to-end ASO management across Google Play Console and App Store Connect, including exposure to CPP/CSL optimization, localization, and pre-order/event features

- Assist the sales team by helping prepare ASO Health Checks and audits for prospective clients

- Help document optimization impact and contribute to performance reports for internal stakeholders and clients





- Support senior specialists in managing client accounts, gradually taking on more ownership as skills develop

- Contribute fresh ideas to grow organic market share through improved user experience and emerging ASO practices

Required Skills

- Bachelor's degree in Marketing, Business, Engineering, or a related field

- 0-1 years of experience; internships, academic projects, or personal projects related to ASO, digital marketing, or app growth are a plus

- Strong interest in mobile apps, app stores, and digital marketing ecosystems

- Willingness to learn ASO tools and platforms such as AppTweak, Sensor Tower, AppRadar, or Apptopia (training will be provided)

- Basic familiarity with Google Play Console and App Store Connect is a plus, not mandatory

- Strong analytical and problem-solving skills, with comfort working with data and spreadsheets

- Good written and verbal communication skills, with the ability to present ideas clearly

- Eagerness to collaborate with cross-functional teams (design, ASA, product) in a fast-paced environment

- Basic understanding of the mobile advertising ecosystem and user acquisition funnels is a plus

- Ability to manage time and prioritize tasks while working on multiple projects under guidance

- Comfort with Excel/Google Sheets and general data analysis tools

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Executive - ASO, Newton (Gurugram)
🏢 Affle
📍 Gurugram