12 Aug
|
Affle
|
Gurugram
Designation: Manager - Marketing
Office Location: Gurgaon
About The Role:
We're looking for a Manager, Marketing who can own and support end-to-end B2B marketing for Newton. This is a high-ownership, high-visibility role for someone who thinks in pipelines and leads, speaks fluently in content and creative, and knows how to make marketing's impact measurable. You'll work closely with the sales team, product team, and leadership to build a marketing engine that generates demand, supports revenue, and tells Newton's story at every touchpoint.
Primary Responsibilities:
Demand Generation Performance Marketing
- Plan and run LinkedIn campaigns (sponsored content, lead gen forms, thought leadership) with a focus on MQL and pipeline contribution
- Own Newton's content calendar and editorial strategy across blog, social, and owned channels
- Drive SEO and Answer Engine Optimization (AEO) ensuring Newton surfaces in AI-driven and traditional search results
- Write and edit high-quality content including thought leadership articles, case studies, landing pages, and email sequences
- Build sales collateral pitch decks, landing pages, one-pagers, battlecards, proposal templates, and case studies - that help the team close faster
- Manage Newton's LinkedIn presence and content strategy - growing followers, engagement, and inbound interest
- Partner with product on feature launches, positioning, and messaging
- Develop GTM strategies for new products and market segments
- Bring ideas to the table proactively - concepts, campaigns, hooks, narratives
Required Skills:
- 4-7 years of B2B marketing experience, ideally in SaaS, adtech, or mobile marketing
- Proven track record running LinkedIn campaigns
- Solid understanding of SEO and growing familiarity with AEO and generative search optimization
- Excellent writer - you can shift from a punchy LinkedIn post to a detailed case study without losing quality
- Comfortable with HubSpot or equivalent CRM/MAP tools
- Experience creating decks and sales collateral that people actually use
- Global exposure - you've worked with or marketed to audiences across regions, not just one market
- Highly organized, self-directed, and able to manage multiple workstreams without dropping quality
- A creative instinct paired with an analytical mindset - you have ideas AND you measure them
Bonus Points
- Experience in the Apple ecosystem (App Store, Apple Search Ads, ASO)
- Familiarity with AI tools for content production, research, and optimization
Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Manager - Marketing, Newton (Gurugram)
🏢 Affle
📍 Gurugram