Paid Social Specialist

Location: Perungudi, Chennai (Work From Office)
Experience: 2+ Years
Work Timings: Monday to Friday | 02:00 PM – 12:00 AM IST

About BigBoost AI
BigBoost AI is a performance marketing agency helping global B2C brands scale through data-driven paid media, creative strategy, and analytics. We work with clients across the US, UK, Middle East, and India, delivering measurable business growth through high-performance campaigns.
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About the Role
We are looking for a Paid Social Specialist with strong execution capabilities in Meta Ads to manage and optimize campaigns for US & UK B2C clients. This is an execution-focused role where attention to detail, analytical thinking, and client communication are equally significant.

What You'll Do
• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Monitor campaign performance and implement optimization strategies to improve ROAS, CPA, CAC, and conversion volume.
• Build campaign structures, audience strategies, retargeting funnels, budget allocation, creative testing,



and scaling strategies.
• Collaborate with the creative team by providing actionable insights on ad creatives, copy, and performance trends.
• Build performance reports and present campaign insights to clients.
• Work closely with creative, analytics, and account management teams to drive campaign success.
• Independently manage day-to-day campaign execution while communicating confidently with US & UK clients.

What We're Looking For
• 2+ years of hands-on experience in Meta Ads within a performance marketing agency.
• Experience managing B2C paid social campaigns for US and/or UK markets.
• Strong understanding of Meta Ads Manager, Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and Looker Studio.
• Experience in audience building, campaign scaling, A/B testing, attribution analysis, and performance optimization.
• Excellent verbal and written communication skills with client-facing exper

📌 Specialist project (Chennai)
🏢 BigBoost AI
📍 Chennai