12 Aug
|
D'Moksha Homes
|
Mumbai
12 Aug
D'Moksha Homes
Mumbai
Key Responsibilities
Market Growth & Strategy
• Own the advertising growth roadmap for D'Moksha's international marketplaces, with a mandate to
build and scale, not just maintain.
• Identify and prioritise the highest-potential opportunities within each market, which are smaller for
now but have significant long-term growth potential.
Campaign Management
• Set up, monitor, and optimise Sponsored Products, Sponsored Brands, and Sponsored Display
campaigns on Amazon Ads across international marketplaces.
• Assist the central team on Google Ads account management, keyword strategy, and campaign
optimisation.
Performance & Reporting
• Track and report on key metrics such as ACOS, TACOS, ROAS, CTR, CVR, and spend efficiency on a
daily, weekly, and monthly basis, market by market.
• Build and maintain Excel-based tracking sheets and dashboards for campaign performance, budget
pacing, and keyword-level analysis.
Keyword & Bid Optimisation
• Conduct regular bid adjustments, keyword harvesting, and negative keyword additions based on
Search Term Reports and performance data.• Identify underperforming keywords, campaigns, and placements, and recommend corrective
actions.
Cross-Functional Coordination
• Coordinate with the listings, pricing, and inventory teams to align advertising activity with stock
availability and catalogue changes across markets.
Seasonal & Peak Event Planning
• Support seasonal and promotional campaign planning (e.g. Prime Day, holiday season) with budget
and bid recommendations across international marketplaces.
• Maintain accuracy and response speed during high-pressure, high-traffic periods, when bid and
budget decisions need to be made quickly.
📌 Enterpreneur In Residence - Growth & Performance (Mumbai)
🏢 D'Moksha Homes
📍 Mumbai