- Meta Ads ManagementPlan, execute, and optimize Facebook & Instagram advertising campaigns.
- Generate high-quality leads while maintaining target Cost Per Lead (CPL).
- Scale winning campaigns with maximum Return on Ad Spend (ROAS).
- Create campaign structures for Lead Generation, Conversion, Traffic, Engagement, and Remarketing.
- Set up and manage Meta Pixel, Conversion API (CAPI), Events Manager, and custom conversions.
- Build Custom Audiences, Lookalike Audiences, and advanced audience segmentation.
- Perform continuous A/B testing on creatives, audiences, placements, and ad copies.
- Performance MarketingManage daily advertising budgets efficiently.
- Analyze campaign performance using key metrics like:
- CPL
- CPA
- ROAS
- CTR
- CPC
- CPM
- Conversion Rate
- Identify optimization opportunities to maximize campaign performance.
- Prepare daily, weekly, and monthly performance reports.
- Lead GenerationDevelop strategies to increase lead volume and quality.
- Work closely with the Sales team to improve lead conversion.
- Optimize landing pages for better conversion rates.
- Ensure proper CRM integration and lead tracking.
- Creative StrategyCoordinate with designers and content writers to develop engaging creatives.
- Suggest high-converting ad copies, videos, reels, and carousel campaigns.
- Stay updated with Meta advertising trends and algorithm changes.
- Analytics & ReportingMonitor campaign performance using:
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- Meta Events Manager
- Present campaign insights and recommendations to management.
- Required SkillsStrong expertise in Facebook & Instagram Ads.
- Hands-on experience with Meta Pixel & Conversion API.
- Excellent understanding of Lead Generation campaigns.
- Experience in Audience Research & Retargeting.
- Knowledge of Funnel Marketing.
- Data Analysis & Reporting skills.
- Google Analytics (GA4)
- Google Tag Manager
- Basic SEO knowledge.
- Landing Page Optimization.
- CRM Integration knowledge.
- Excellent communication and analytical skills.