Job Description – Content Writer

Company: Proactive In & Out Advertising Pvt Ltd

Department: Digital Marketing

Experience: 1–2 Years

Employment Type: Full-time

Proactive In & Out Advertising Pvt Ltd is looking for a creative and detail-oriented Content Writer to develop engaging content that strengthens our brand presence and supports our OOH advertising and digital marketing initiatives.

Key Responsibilities

- Create SEO-friendly website content, blogs, articles, and landing pages.
- Write content related to OOH, DOOH, transit advertising, branding, and marketing trends.
- Develop content for brochures, company profiles, presentations, pitch decks, and sales materials.
- Create social media captions, campaign posts, and reels/scripts for LinkedIn, Instagram, Facebook, and YouTube.
- Develop case studies, client success stories, newsletters, email campaigns, and press releases.
- Write taglines, headlines, advertising copy, campaign slogans, and promotional content.
- Conduct keyword, competitor, and industry research to identify content opportunities.
- Proofread and edit content to ensure accuracy, clarity, consistency, and brand alignment.
- Collaborate with the Digital Marketing, Creative, Sales, and other internal teams.





Required Skills

- Excellent English writing, editing, and communication skills.
- Strong creative writing and storytelling abilities.
- Understanding of SEO and digital marketing.
- Good research and analytical skills.
- Ability to simplify business and advertising concepts.
- Robust attention to detail and ability to meet deadlines.
- Ability to manage multiple content projects.

Technical Skills

- Microsoft Word, PowerPoint, and Excel
- Google Workspace
- WordPress – preferred
- Basic knowledge of Google Analytics, Google Search Console, and SEO tools
- Familiarity with AI content tools such as ChatGPT, Gemini, or Claude
- Basic Canva knowledge is a plus

Preferred Qualifications

- Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.
- 1–2 years of experience in content writing, copywriting, digital marketing, or corporate communications.
- Experience in Advertising, Media, OOH, DOOH, Branding, Digital Marketing, or B2B will be preferred.
- Candidates with a relevant writing portfolio will have an added advantage.

📌 Content Writer (Mumbai)
🏢 Proactive In And Out Advertising
📍 Mumbai