Digital Marketing ManagerCompany: Proactive In & Out Advertising Pvt. Ltd.

Location: Vile Parle, Mumbai

Work Mode: In office

Experience: Around 5 years

Role Overview

We are looking for a Digital Marketing Manager to lead Proactive’s digital marketing and social media efforts end-to-end. The role involves strategy, content, paid campaigns, lead generation, performance tracking, and team management, with a focus on brand growth and business results.

- Key ResponsibilitiesDevelop and execute digital and social media strategies aligned with business objectives.
- Manage Proactive’s presence across Instagram, Facebook, and LinkedIn.
- Plan and manage monthly content calendars, campaigns, and platform-specific content.
- Develop content ideas, campaign concepts, captions, and digital communication.
- Coordinate with designers, photographers, and the SEO team to deliver quality content and campaigns.
- Ensure consistency in brand voice, messaging, and visual communication.
- Align social media with SEO and website content to promote blogs, case studies, landing pages, and other resources.
- Drive relevant website traffic and qualified leads through digital channels.
- Monitor digital enquiries, record leads, and track them from source to outcome.
- Independently plan, manage, optimise, and analyse Meta advertising campaigns using Meta Ads Manager.
- Track key metrics including reach, engagement, website traffic, leads, CPL, and conversions.
- Prepare performance reports, identify learnings, and implement improvements.
- Monitor competitors, industry trends, platform updates, and content opportunities.
- Identify new digital opportunities to improve lead generation, brand visibility, and revenue growth.




- Lead and manage the digital marketing team, delegate responsibilities, monitor performance, and ensure timely execution of campaigns and deliverables.

Key Skills

- Digital & Social Media Marketing
- Content Strategy & Campaign Management
- Meta Advertising / Performance Marketing
- Lead Generation & Lead Tracking
- Performance Analysis & Reporting
- Strong written and verbal English communication
- Team Leadership & Coordination
- Creative and Brand Communication
- Analytical and Performance-oriented mindset
- Ability to manage multiple campaigns, timelines, and stakeholders independently.

Tools & Platforms

- Meta Business Suite
- Meta Ads Manager
- Instagram & Facebook
- LinkedIn
- Canva – basic creative edits and presentations
- Google Analytics / GA4
- Google Search Console
- Google Ads
- Google Tag Manager
- SEO & keyword research tools such as SEMrush, Ahrefs, or similar
- CRM / Lead Management Tools
- Microsoft Excel / Google Sheets for reporting and lead tracking.

Preferred Qualifications

- Around 5 years of experience in digital marketing, social media, or performance marketing.
- Proven experience managing social media accounts end-to-end.
- Hands-on experience with Meta Ads Manager and paid campaigns.
- Experience leading or managing a digital marketing team.
- Experience working with creative, SEO, and content teams.
- Strong understanding of lead generation, campaign optimisation, and performance metrics.
- Good understanding of SEO, website analytics, and digital marketing funnels.
- Strong communication, organisation, and project management skills.
- Ability to work independently, manage multiple priorities, and take ownership of digital marketing initiatives.

📌 Digital Marketing Manager (Mumbai)
🏢 Proactive In And Out Advertising
📍 Mumbai