12 Aug
|
FR8 LOGISTICS
|
Chennai
12 Aug
FR8 LOGISTICS
Chennai
FR8 is a logistics platform for Full Truck Load transport across India. They run an online truck booking app, 100,000+ verified trucks, 1,100+ shipments daily, and focus on transparent pricing, real-time tracking, and no brokers .
Job Title: Marketing Executive – Content Creation
Company: FR8 Logistics
Location: Chennai, Tamil Nadu
Department: Marketing
Gender - Female ,Male
About FR8
FR8 is India’s highest-volume online goods transport service. We connect manufacturers, distributors, and FMCG companies directly with 100,000+ verified trucks across 500+ routes. Our mission: make logistics faster, transparent, and hassle-free with tech-driven tracking and 24/7 support.
Role Overview
As a Marketing Executive, you’ll be the voice of FR8. You’ll represent our FTL services through content creation across digital channels to generate leads, build brand trust with shippers & truck owners, and explain complex logistics in simple, engaging ways.
Key Responsibilities
Content Creation & Brand Representation*
- Create engaging content: LinkedIn posts, blogs, reels, case studies, infographics, and app/website copy that explains FR8’s FTL, real-time tracking, and transparent pricing
- Represent FR8 at industry events, webinars, and on social media as a subject matter expert on digital freight
- Develop content for 2 key audiences: Shippers (manufacturers, FMCG, distributors)
and Truck Owners/Transporters
Digital Marketing
- Manage FR8’s LinkedIn, Instagram, YouTube Shorts, and blog with consistent posting
- Write SEO blogs around topics like “online truck booking”, “FTL vs LTL”, “freight rates India”, “real-time shipment tracking”
- Create product demo videos and explainer content for the FR8 app and web platform
Performance & Lead Support*
- Work with sales team to create sales enablement content: pitch decks, brochures, one-pagers for 500+ routes
- Track content performance and generate MQLs through gated content, webinars, and campaigns
- Collect customer stories and turn 1,100+ daily shipments into testimonials and case studies
What We’re Looking For :-
- *Experience*: 0-3 years in content marketing, preferably in B2B, logistics, SaaS, or tech
- Knowledge: Understanding of logistics, supply chain, or transport industry is a big plus
- Mindset: Data-driven, creative, and comfortable explaining tech in simple language
- Education: Bachelor’s in Marketing, Mass Comm, or related field
What You’ll Get
- Be part of a 1000-2000 employee company with 39+ branches scaling across India
- Work on a product that moves real goods every day and impacts 6000+ truck owners
- Rapid growth environment with direct exposure to leadership
📌 Marketing Executive (Chennai)
🏢 FR8 LOGISTICS
📍 Chennai