- Key Responsibilities1. Dealer Network DevelopmentIdentify and appoint new dealers/sub-dealers in assigned territories.
- Develop a robust dealer network across districts and talukas.
- Identify uncovered markets and create a territory-wise dealer expansion plan.
- Generate leads through field visits, market references, exhibitions, existing network and other B2B channels.
- Evaluate potential dealers based on market reach, investment capacity, infrastructure and sales capability.
- Complete dealer onboarding and ensure smooth business commencement.
- 2. Dealer Sales & Business GrowthAchieve monthly, quarterly and annual dealer-wise sales targets.
- Generate regular orders from existing dealers and develop repeat business.
- Increase dealer productivity and market penetration.
- Monitor dealer-wise primary and secondary sales.
- Identify low-performing dealers and prepare action plans to improve their performance.
- Develop high-potential dealers into long-term business partners.
- 3. Territory & Market DevelopmentDevelop new territories and increase Wegmaan's market presence.
- Conduct regular field visits to dealers, retailers and potential customers.
- Identify new market opportunities for rotavators and agricultural implements.
- Build relationships with local agricultural machinery networks.
- Ensure adequate market coverage in assigned territories.
- 4. Dealer Relationship ManagementMaintain strong professional relationships with dealers and distributors.
- Understand dealer requirements, challenges and market feedback.
- Resolve dealer-related issues in coordination with internal departments.
- Conduct regular dealer meetings and business reviews.
- Maintain dealer satisfaction while protecting company profitability.
- 5. Collection & Payment ManagementMonitor dealer outstanding and payment schedules.
- Follow up regularly for pending payments.




- Ensure sales are converted into healthy collections.
- Coordinate with accounts and management regarding credit limits and overdue accounts.
- Avoid unnecessary credit exposure and maintain healthy working capital.
- 6. Dealer Sales Team DevelopmentTrain dealer salesmen on:
- Product knowledge
- Product applications
- Product comparison
- Customer handling
- Pre-sales process
- Sales closing
- Competitor comparison
- Conduct regular product and sales training at dealerships.
- Help dealers create an effective local sales process.
- 7. Product & Technical KnowledgeDevelop strong knowledge of Wegmaan products, specifications, applications and USPs.
- Understand tractor HP compatibility and implement applications.
- Clearly communicate product advantages to dealers and their sales teams.
- Coordinate with technical/service teams for product-related issues.
- 8. Competitor IntelligenceTrack competitor products, pricing, schemes, dealer margins and market activities.
- Collect market feedback regarding competitor products.
- Report competitor movements and opportunities to management.
- Identify reasons for lost orders and develop counter-strategies.
- 9. Dealer Schemes & PromotionsImplement company-approved dealer incentive schemes and promotional activities.
- Coordinate local-level dealer events, farmer meetings, demonstrations and product promotions.
- Support product launches and territory-level marketing activities.
- Ensure promotional activities generate measurable business results.
- 10. CRM & ReportingMaintain complete dealer and lead information in CRM.
- Update daily calls, visits, enquiries, follow-ups and orders.
- Maintain dealer-wise sales pipeline.
- Submit daily/weekly/monthly sales reports.
- Prepare monthly territory and dealer performance reviews.
- Maintain accurate sales forecasting.

11. Cross-Functional CoordinationCoordinate with:

- Production
- Dispatch
- Accounts
- Service
- Marketing
- Purchase
- Management

📌 Sales Executive (Rajkot)
🏢 Vishawakarma Engineering Works
📍 Rajkot