We are looking for a Google Ads & Meta Ads Expert who can plan, execute, optimize, and scale paid advertising campaigns for multiple clients.

The ideal candidate should have hands-on experience with Google Ads, Meta Ads, conversion tracking, campaign optimization, lead generation, remarketing, and performance analysis.

Key Responsibilities

- Plan and manage Google Ads campaigns including Search, Display, Performance Max, and Remarketing.
- Plan and manage Meta Ads campaigns across Facebook and Instagram.
- Conduct keyword research and competitor analysis for paid campaigns.
- Create and optimize ad campaigns based on CPL, CPA, ROAS, CTR, conversion rate, and other KPIs.
- Manage campaign budgets and optimize spending for maximum ROI.
- Create effective ad copy, audience targeting, and campaign structures.
- Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads, and Meta Pixel.
- Analyze campaign performance and identify opportunities for improvement.
- Perform A/B testing for ads, audiences, landing pages, and campaign strategies.
- Manage remarketing and retargeting campaigns.
- Prepare weekly/monthly performance reports.




- Troubleshoot tracking and campaign-related issues.
- Stay updated with the latest Google Ads and Meta Ads features, policies, and best practices.
- Work closely with the SEO, content, design, and development teams to improve overall marketing performance.

Required Skills

- Google Ads
- Meta Ads / Facebook Ads
- Google Analytics 4
- Google Tag Manager
- Meta Pixel & Events Manager
- Conversion Tracking
- Keyword Research
- Audience Research
- Remarketing / Retargeting
- Lead Generation
- Campaign Optimization
- Performance Reporting
- A/B Testing
- Landing Page Optimization
- Excel / Google Sheets

Requirements

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- 2+ years of hands-on experience in Google Ads and Meta Ads.
- Strong understanding of paid advertising and lead-generation campaigns.
- Experience managing multiple campaigns and budgets simultaneously.
- Strong analytical and problem-solving skills.
- Ability to understand campaign data and take actionable decisions.
- Valuable communication and reporting skills.
- Experience with US international clients will be an advantage.
- Google Ads certification will be a plus.

📌 Google & Meta Ads Expert (India)
🏢 Iconier Digital Agency
📍 India