- Drive primary, secondary, and tertiary sales targets for the region
- Appoint and manage super dealers and sub-dealers to strengthen distribution
- Ensure complete manpower deployment and team productivity across the region
- Monitor and improve sales team efficiency and field productivity
- Ensure accurate reporting and data submission through SFA systems
- Convert high-potential sub-dealers into super dealers
- Manage doctor, physiotherapist, hospital, and retail influencer engagement
- Optimize secondary-to-primary sales ratio with channel partners
- Categorize and expand orthopedic-focused chemist network
- Drive hospital business, tenders, and institutional sales
- Lead new product launches and category expansion initiatives
Key Responsibilities (Strategic & Leadership)
- Design and implement regional sales strategies aligned with business goals
- Identify and develop new market opportunities and expansion areas
- Build and nurture a high-performance sales culture
- Lead, mentor, and manage a team of 10+ sales professionals
- Drive sales capability development and training initiatives
- Ensure consistent revenue growth through planning and forecasting
- 12–20 years of total experience
- Minimum 50% experience in relevant industries:
- Medical Devices
- Consumer Healthcare
- OTC / Pharma
- Must have handled annual business of ₹5 Cr+
Technical Skills
- Business Planning & Go-To-Market Strategy
- Dealer & Distribution Management
- Sales Operations (Primary, Secondary, Retail Execution)
- Market Research & Competitor Analysis
- Data Analytics & Sales Insights
- Basic Excel & Sales IT tools
- SOP creation and structured documentation
Behavioral Competencies
- Solid strategic thinking and execution ability
- High level of integrity and accountability
- Excellent communication and stakeholder management skills
- Action-oriented and growth-driven mindset
- Strong attention to detail and problem-solving ability
- Ability to adapt to dynamic market conditions