Job DescriptionRole: Media Planning Manager
NExperience: 6–8 Years
NLocation: Bangalore
NDepartment: Integrated Media Planning + client servicing
NRole Overview:
NWe are looking for an experienced Media Planning qualified with 6–8 years of experience in media planning, consumer insights, and strategic presentation development. The ideal candidate should have strong expertise in media research tools, audience analytics, competitive benchmarking, and end-to-end media planning across traditional and digital platforms. This role requires someone who can convert data into actionable media strategies, build compelling client-ready presentations, manage day-to-day client interactions, and develop effective communication plans aligned with business objectives.
NKey Responsibilities:
NMedia Strategy & Planning
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- Develop integrated media strategies aligned with client/business objectives. N
- Create annual, quarterly, and campaign-specific media plans across platforms. N
- Build channel allocation strategies based on target audience, category behaviour, and budget. N




- Evaluate media performance and optimise planning recommendations. Research, Insights & Analytics N
- Use media and consumer research tools to derive audience insights, market trends, and competitive intelligence. N
- Analyse category performance, media consumption habits, and audience behavior. N
- Conduct competitor benchmarking and campaign analysis. N

nTools & Platforms
NHands-on working knowledge of:
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- BARC – TV viewership analysis, channel/program insights (Must) N
- GWI (Global Web Index) – consumer behaviour and audience profiling;
TAM AdEx – competitive advertising spends and media intelligence (Must);
IRS / Comscore / SimilarWeb / YouGov (preferred) N
- Digital platform analytics (Google/Meta reporting understanding preferred) N

nClient Presentations & Communication
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- Build impactful strategic presentations and recommendation decks. N
- Conve

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