Profile Overview- The Marketing Head will develop lead and execute innovative marketing strategies that accelerate brand visibility drive qualified global and regional leads and directly contribute to revenue and market share growth - Reporting event presentations marketing roadmap planning P L and ROI reporting are to be managed independently - This role demands strong leadership cross-functional collaboration advanced digital expertise and complete ownership of performance outcomes - Note This is not a managerial role - it is a leadership position requiring strategic ownership and hands-on execution - B2B SaaS experience is mandatory Roles Responsibilities- Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets - Lead and mentor a multi-functional marketing team fostering a performance-driven creative and data-oriented culture - Oversee all digital marketing initiatives - including Google Ads Meta Ads SEO AISEO SEM email campaigns and social media marketing - ensuring measurable ROI - Direct branding and messaging across multiple regions ensuring local adaptability and consistency with global standards - Collaborate closely with Sales Product and Customer Success teams to design campaigns that align with business objectives and drive revenue growth - Plan and manage marketing budgets effectively ensuring optimal allocation and tracking of performance metrics - Lead content creation efforts - including blogs case studies newsletters and product collaterals - in coordination with internal and external stakeholders - Research and identify new market opportunities trends and competitors to support data-driven decision-making - Plan and execute product launches webinars events and partnerships that strengthen YCS s position as a global B2B hospitality SaaS leader - Work with the global marketing team of Yanolja Group to align regional campaigns with the global brand strategy - Prepare detailed performance reports and present actionable insights to the management team monthly quarterly and annually Key Competencies- Marketing Expertise Proven track record with 5-10 years of experience in digital and strategic marketing within a B2B SaaS environment mandatory ideally in hospitality tech - Leadership Collaboration Experience leading a small marketing team and working cross-functionally with sales and product teams - Performance Marketing Proficiency in tools like Google Ads Meta Ads HubSpot Zoho or similar platforms to drive and optimize campaigns - Content Branding Skills Strong storytelling creative thinking and understanding of brand positioning across multiple markets - Analytical Skills Ability to interpret campaign data measure ROI and adjust strategies for maximum impact - Communication Excellent written and verbal communication in English additional language fluency is a plus - Time Management Capable of managing multiple projects simultaneously in a fast-paced environment - Ownership A true leader - not a manager Requirements- Bachelor s or Master s degree in Marketing Business Administration or a related field - Minimum 5-10 years of experience in digital marketing or brand management with B2B SaaS experience being mandatory - Proven success in lead generation campaign management and marketing analytics - Solid understanding of B2B marketing dynamics and SaaS business models - Excellent presentation negotiation and interpersonal skills - Self-motivated detail-oriented and adaptable to changing priorities - Proficiency with CRM and marketing automation tools - Background in marketing hospitality SaaS products PMS RMS OTA Channel Managers Distribution preferred Familiarity with advanced analytics tools Power BI Tableau Segment etc - Experience tracking and managing key SaaS metrics - MRR ARR CAC LTV RAOS ARPA etc ref updazz com

📌 Team Leadb Marketing - Saas Vertical (5-10 Yrs) Surat/gujarat (online/digital Marketing)
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