Experience 1 YearsLocation MaduraiEmployment Type Full-TimeKey Responsibilities Develop and Execute Strategies Create and implement comprehensive digital marketing strategies that align with the company s goals and objectives ensuring brand consistency and effective online presence SEO SEM Management Manage and optimize SEO strategies including keyword research on-page and off-page SEO and technical SEO to improve organic search rankings and increase website traffic Paid Advertising Campaigns Plan execute and manage PPC campaigns across platforms such as Google Ads Facebook Ads and LinkedIn ensuring optimal budget utilization and maximizing ROI Social Media Marketing Design and implement social media strategies across platforms like Instagram Facebook LinkedIn and Twitter to grow followers boost engagement and drive traffic Email Marketing Campaigns Build and manage email marketing campaigns to nurture leads increase retention and drive sales utilizing best practices in segmentation personalization and automation Data Analysis and Reporting Monitor analyze and report on the performance of digital marketing campaigns using tools like Google Analytics HubSpot or similar making data-driven adjustments to optimize results Collaboration and Teamwork Work closely with the content design and product teams to develop engaging and creative campaigns ensuring alignment between marketing efforts and company-wide goals Stay Ahead of Trends Keep up with the latest digital marketing trends tools and industry best practices continuously refining strategies to stay competitive in a fast-evolving landscape Qualifications - Bachelor s degree in Marketing Business Communications or a related field - 2 years of experience in digital marketing with a strong track record of successful campaign execution - Expertise in Google Ads Facebook Ads and Google Analytics with hands-on experience managing SEO SEM and PPC campaigns Proficiency with marketing automation tools like HubSpot Mailchimp or similar Strong understanding of social media platforms content marketing and email marketing best practices Excellent analytical skills and experience using data to make strategic marketing decisions Solid project management skills with the ability to manage multiple campaigns simultaneously Creativity attention to detail and excellent communication skills ref updazz com