We are seeking a creative and data-driven Digital Marketing Executive to develop and execute our online marketing strategy You will be responsible for building our brand s digital presence driving footfall to our Kannur showroom and increasing online engagement and sales inquiries You must have a deep understanding of the local culture aesthetics and customer preferences of Kannur and North Malabar Key Responsibilities Social Media Management Marketing Platforms Masterfully manage Instagram Facebook YouTube and WhatsApp Business Content Strategy Create a monthly content calendar featuring high-quality photos and videos of our jewelry Content Types Product Showcases Stylized shots of new gold diamond collections and traditional Malabar-style jewelry Videos Reels Shorts showing craftsmanship behind-the-scenes try-on hauls and customer testimonials Cultural Festive Content Run campaigns for Onam Vishu weddings and other local festivals Educational Content Posts about gold purity BIS Hallmark diamond 4Cs jewelry care Community Engagement Actively respond to comments and DMs and run interactive polls and contests Local SEO Google My Business GMB GMB Optimization Completely optimize our Google My Business profile with accurate NAP Name Address Phone photos posts and Q A Local Keywords Target keywords like best jewellery shop in Kannur gold jewellery Kannur bridal jewellery Malabar diamond necklace Kannur Reviews Encourage and manage customer reviews on Google and Facebook WhatsApp Marketing Catalog Management Create and maintain a stunning WhatsApp Business catalog Broadcast Lists Manage segmented broadcast lists for new launches offers and festive greetings for loyal customers Customer Service Use WhatsApp as a primary tool for personalized customer service and inquiry handling Content Creation Website Management Website Update the existing website if any with current collections blogs and offers Basic knowledge of WordPress CMS is a plus Blogging Write simple blog posts in a relatable tone on topics like 5 Must-Have Gold Jewellery for a Malabar Bride The Significance of Mulla Mottu Malas etc Visuals Coordinate with a photographer videographer or learn basic skills to create stunning visual assets Paid Advertising PPC Meta Ads Create and manage small-budget highly-targeted ads on Facebook and Instagram aimed at users in Kannur Thalassery Mahe and nearby regions Google Ads Run Search Ads for the local keywords mentioned above to capture high-intent customers Analytics Reporting Track key metrics Reach engagement website clicks leads generated and cost-per-lead Provide a simple monthly report showing what worked and what didn t with recommendations for the next month Required Skills Qualifications Experience 1-2 years of experience in digital marketing preferably in retail fashion or luxury goods Local Knowledge Must be from or deeply familiar with Kannur and North Malabar s culture language Malayalam and consumer behavior Creative Flair A good eye for aesthetics composition and storytelling is non-negotiable Technical Skills Proficiency with Facebook Business Suite Instagram Insights and Google My Business Basic knowledge of graphic design tools Canva Adobe Spark and video editing apps CapCut InShot Understanding of SEO principles Communication Excellent written and verbal communication skills in Malayalam and English Job Type Full-time Pay 10 000 00 - 15 000 00 per month Work Location In person