Job Overview Anfield Study Abroad is seeking a highly skilled and innovative Digital Marketing Manager to lead and execute comprehensive online marketing strategies that enhance brand visibility increase lead generation and drive student enrollments across all branches The ideal candidate should possess solid expertise in digital platforms performance marketing team management and data-driven decision making Key ResponsibilitiesStrategic Planning Execution Develop and implement digital marketing strategies aligned with organizational goals and student recruitment targets Plan monthly quarterly and annual marketing calendars campaigns and budgets Research market trends competitor activities and student demands to guide campaign decisions Lead Generation Performance Management Design and execute paid campaigns across Google Ads Meta Ads Facebook Instagram YouTube LinkedIn and other emerging platforms Achieve defined lead generation targets and ensure conversions through optimized funnel management Monitor and analyze campaign performance metrics using Google Analytics CRM dashboards and deliver detailed reports to management Manage SEO performance and website optimization to increase organic reach and inbound leads Content Brand Management Guide content creation for social media blogs YouTube landing pages and email marketing Oversee creative direction including design standards brand tone and content quality Plan and execute influencer and partnership campaigns Social Media Online Engagement Oversee and manage all social media channels and digital communication points Create engaging content strategies to increase online presence and follower engagement Monitor online reputation respond to inquiries and manage reviews on digital platforms Team Leadership Collaboration Lead and coordinate the digital marketing team including designers content creators videographers and ad specialists Collaborate closely with branch managers counsellors and management to improve enrolment and campaign strategy Conduct weekly performance reviews and training sessions when needed Technology Tools Utilize CRM systems automation tools and analytics dashboards for tracking and optimization Implement advanced marketing tools such as remarketing website heat-mapping A B testing and chatbot automation Required Skills Qualifications Bachelor s or Master s degree in Marketing Business Communication or related field Minimum 3-5 years of proven experience in digital marketing preferably in education consultancy or service sector Strong expertise in Google Ads Meta Ads SEO SEM SMM Email Marketing Analytics and Lead Funnel Optimization Familiarity with marketing technology platforms like Hubspot Zoho WebEngage or similar tools Excellent analytical skills and ability to interpret data to drive decisions Strong leadership and team management capabilities Excellent communication and interpersonal skills Ability to work under pressure and deliver results within deadlines Preferred Attributes Experience working in a study abroad or education industry Creative mindset and ability to generate impactful marketing ideas Up-to-date understanding of digital trends and algorithms Salary Competitive salary based on experience and performance incentives How to Apply Interested candidates may send their resume and portfolio to hr anfieldstudyabroad com with the subject line Application for Digital Marketing Manager - Calicut Join us and be a part of a growing organization empowering students to achieve global education opportunities Job Type Full-time Pay 13 421 36 - 50 143 69 per month Benefits Cell phone reimbursement Work Location In person

📌 Digital Marketing Manager (Kerala)
🏢 Anfield study abroad
📍 Kerala