A senior digital marketing executive develops and manages digital marketing strategies across channels like SEO social media and email to increase brand awareness and drive leads Key responsibilities include overseeing campaigns analyzing performance metrics managing budgets mentoring junior staff staying updated on trends and reporting on KPIs to achieve marketing objectives and maximize ROI Key Responsibilities Strategy Development Design and execute comprehensive digital marketing strategies aligned with business goals Campaign Management Oversee and optimize campaigns across various digital channels including PPC social media email and display advertising Performance Analysis Monitor analyze and report on campaign performance measuring KPIs to provide insights and optimize performance Content and Branding Create and manage content for digital channels ensuring brand consistency and alignment with marketing strategies Team Leadership Mentor and guide junior digital marketing team members to achieve marketing goals Budget Management Prepare and manage the digital marketing budget ensuring optimal allocation and impact Cross-functional Collaboration Work with internal teams and external agencies to ensure cohesive marketing initiatives and brand communication Market Intelligence Conduct market and competitor analysis to identify trends opportunities and areas for improvement Continuous Learning Stay up-to-date with the latest digital marketing trends best practices and recent technologies to explore and implement new opportunities Optimization Use data and insights to optimize campaigns improve user experience and increase conversion rates Job Type Full-time Pay 25 000 00 - 30 000 00 per month Experience Digital marketing 4 years Required Work Location In person

📌 Senior Digital Marketing Lead (Tamil Nadu)
🏢 Technox Technologies
📍 Tamil Nadu