We are looking for a result-driven and innovative Digital Marketing Specialist to lead our online marketing initiatives This role requires a mix of strategic thinking creative execution and analytical expertise to enhance brand awareness drive qualified leads manage performance campaigns and strengthen influencer partnerships The ideal candidate is a self-starter with proven experience in digital marketing strategies PPC campaign management influencer collaborations content-driven marketing and social media growth Key Responsibilities 1 Brand Awareness Strategy Develop and implement integrated digital marketing strategies aligned with overall business objectives Build and enhance brand presence across digital channels to increase visibility and recognition Ensure consistency in brand voice identity and messaging across all online platforms Conduct competitive benchmarking and market research to position the brand effectively 2 Performance Marketing PPC Paid Campaigns Analytics Plan launch and optimize PPC campaigns Google Ads Facebook Ads Instagram Ads LinkedIn Ads YouTube etc Monitor and improve ROI CTR CPC conversion rates and other KPIs Manage remarketing and retargeting campaigns to improve customer acquisition Analyze campaign data using Google Analytics GA4 and other reporting tools providing actionable insights 3 Influencer Partnership Marketing Identify onboard and manage relationships with influencers bloggers and brand advocates Develop influencer campaigns that align with brand goals and measure performance against KPIs Negotiate collaborations sponsorships and partnerships to maximize brand reach 4 Content Social Media Marketing Manage and grow social media platforms Facebook Instagram LinkedIn Twitter YouTube etc through engaging content Collaborate with the creative content team to deliver visuals videos and copywriting tailored for campaigns Drive community engagement respond to customer queries and manage brand reputation online Track social media performance audience insights and engagement trends 5 Data Reporting Optimization Prepare weekly monthly and quarterly performance reports on digital campaigns Use data-driven insights to recommend improvements and future strategies Stay updated with digital marketing trends emerging technologies and best practices to implement cutting-edge growth strategies Required Skills Qualifications Proven 1 5 years of experience in Digital Marketing or related role Strong expertise in PPC campaign management Google Ads Meta Ads LinkedIn Ads YouTube Ads Experience in brand awareness campaigns influencer marketing and online reputation management Proficiency in SEO SEM social media marketing and email marketing Hands-on knowledge of tools Google Analytics GA4 SEMrush Ahrefs HubSpot Hootsuite Mailchimp Solid analytical skills with ability to interpret campaign data and optimize accordingly Excellent communication copywriting and project management skills Bachelor s degree in Marketing Business Administration Digital Media or related field Preferred Nice to Have Certifications in Google Ads Facebook Blueprint HubSpot or Digital Marketing preferred Experience in both B2B and B2C marketing environments Knowledge of marketing automation tools HubSpot Marketo ActiveCampaign Creative thinking with ability to bring fresh ideas to campaigns Key Performance Indicators KPIs Growth in brand visibility and social media engagement ROI from PPC and influencer campaigns Increase in lead generation conversions and sales Performance of paid and organic traffic campaigns Measurable contribution to business growth objectives Job Types Full-time Permanent Pay 22 000 00 - 50 000 00 per month Benefits Paid time off Ability to commute relocate Hadapsar Pune Maharashtra Reliably commute or planning to relocate before starting work Required Application Question s Are you Immediate Joiner Work Location In person

📌 Digital Marketing Specialist (Maharashtra)
🏢 saveinpe24 innovation
📍 Maharashtra