Role and Responsibilities We are looking for candidates with strong analytical thinking business acumen and experience in turning data into actionable insights to support both day-to-day operations and strategic decisions Strong hands on knowledge of marketing analytics and marketing frameworks Hands on tools like Adobe Analytics Conduct deep-dive analyses to identify performance trends diagnose drivers and uncover opportunities for process or strategy optimization Frame and test data-driven hypotheses define KPIs and metrics to assess outcomes Collaborate with stakeholders across business product and marketing teams to define analytics requirements and translate them into structured analysis Proficient in visualization using Tableau PowerBI with hands on SQL Lead regular and ad-hoc reporting and insight generation to support business-as-usual BAU activities Provide actionable recommendations based on data trends statistical analyses and visualizations Support design of experimentation frameworks and testing methodologies e g A B testing pre-post analysis Document analytical approaches and ensure consistency and accuracy in data interpretation Technical and Functional Skills BE B Tech or Bachelor s degree in Mathematics Statistics Economics Computer Science or related field with 6 years of experience in data analytics or business intelligence Strong proficiency in SQL for data querying and transformation Experience in data visualization and dashboarding using Tableau Power BI or equivalent tools Hands-on with Excel and familiarity with scripting languages like Python or R good to have Solid understanding of statistical techniques and their applications in experimentation and optimization e g A B testing regression analysis Ability to independently explore data structure analytical approaches and present compelling narratives from data insights Strong knowledge of marketing analytics and marketing frameworks Able to analyze and conduct impacting driver analysis Exposure to tools like Adobe Analytics Solid business acumen and the ability to translate data into meaningful recommendations for business teams